Ironmark Blog | Digital Marketing (17)

Why Buyer Personas Are a Marketing Must-Have

Posted by Lynne Kingsley

First, ask yourself this question: How can you create an engaging content strategy if you’re not sure who you’re creating content for?...

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Topics: Digital Marketing, Inbound Marketing

What is Inbound Marketing and How Does it Work?

Posted by Lynne Kingsley

Long story short? Inbound marketing lets customers find you, not the other way around....

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Topics: Digital Marketing, Inbound Marketing

When to Consider Switching Marketing Agencies

Posted by Lynne Kingsley

Hopefully you’re 100% happy with your marketing agency. They’re proactive partners that meet your deadlines, produce great work and are a joy to work with. That’s the ideal ...

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Topics: Quick Tips, Digital Marketing

How to Get Your Store Found (and Frequented) Online

Posted by Lynne Kingsley

It can be hard to build an online presence when you’re just getting started as a franchisee, or even when you’re well established but lack a large online following. Add to ...

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Topics: Digital Marketing, eCommerce

How to Give Your Copywriting an Adrenaline Boost

Posted by Lynne Kingsley

In the digital age we live in, copy must be clear, concise, interesting, relevant and meaningful to be engaging. That’s a lot to keep in mind, but remember consumers are ...

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Topics: Digital Marketing, Beginner Tips

Restaurant PPC Campaigns: The Complete Guide

Posted by Lynne Kingsley

Why try a pay-per-click, or PPC campaign?...

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Topics: Digital Marketing, Inbound Marketing