Ironmark Blog

Apr 03, 2023

How Much Does Indoor and Outdoor Business Signage Cost

Posted by Scott Kravitz
The cost of indoor and outdoor signage can vary greatly depending on a variety of factors. Here we'll explore some of the key factors that determine the cost of outdoor and ...
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Topics: Wide Format, Retail Sales, Multi-Unit Marketing, large format

Mar 20, 2023

Whose Sign is it Anyway? 10 Signs it’s Time for New Retail Signage

Posted by Scott Kravitz
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Topics: Print Marketing, Wide Format, Retail Sales, large format

Jun 29, 2021

How to Bolster Your Point-of-Sale Display

Posted by Miguel Hernandez
While some customers come to your store with a general idea of what they intend to buy, over 82% of their decisions are actually made in-store. 16% of these decisions are ...
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Topics: Promotional Products, Trade Shows, Retail Sales, Product Placement

Dec 22, 2020

6 Ways to Maximize Your Social Commerce Strategy

Posted by Lynne Kingsley
Brands are increasingly expanding their reach and selling their products and services where their consumers hang out: on social media....
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Topics: Social Media Marketing, eCommerce, Retail Sales

Nov 10, 2020

Corporate Branding: What to Do When Franchisees Go Rogue

Posted by Lynne Kingsley
Franchisees going off-script with corporate branding guidelines can make your entire brand vulnerable. Your franchise is built off of customer expectations....
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Topics: Branding, Retail Sales, Multi-Unit Marketing, Web-to-Print

Jul 13, 2020

Selling Your Book on Gumroad vs. Amazon

Posted by Reid Broendel
So you’ve just finished the Great American Novel, and it’s ready to hit the shelves. You’re only missing one thing: readers. Unless you’re lucky enough to have a book ...
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Topics: Logistics, Retail Sales