While some customers come to your store with a general idea of what they intend to buy, over 82% of their decisions are actually made in-store. 16% of these decisions are based on displays, so the marketing materials in your store have a huge impact on what - and how much - your customers end up buying.
Point-of-sale (POS) displays are used across stores to help promote new products and increase retail sales. POS displays don’t just have to be located at a storefront - you can set them up at malls, conventions, and other promotional events to showcase and market information and products. Any great retail marketing plan will benefit from the integration of POS displays, and marketers need to understand how to best put the display together and optimize it to generate the maximum amount of customer interest.
What Materials Should I Use for My POS Display?
One of the reasons POS displays are a great part of marketing is because they’re so versatile and affordable. You can customize your point-of-purchase display to maximize the chances of catching your customers’ attention.
Though these displays can be made from a wide range of materials, including plastic and metal, one of the most common materials used for POS displays is corrugate. You can use it to create floor and counter displays. Corrugate is a great option for temporary displays because of how easy it is to customize (and how sturdy it is).
If you’re planning on putting the display together yourself, you first need to create a die line. A die line is a drawing of measurements. Think of it as the basic template of your display. The die line contains all the folds, cuts, and dimensions, so it has all the information you need to ensure that your POS display can be printed properly.
Larger, free-standing displays are usually made up of three pieces: a header, a base, and shelves to put in between. You can choose to have your marketing material printed onto the corrugate digitally and then cut and assembled accordingly.
How Much Does a POS Display Cost?
The cost of your POS display will be difficult to estimate because you have to consider the following factors:
- The materials used
- Size of your display
- Quantity of display
- Turnaround time
However, for a simple custom corrugated display, you can estimate the costs of production by multiplying 50% of the retail value of your product by 8%.
What Are the Benefits of Using a POS Display?
A POS display is the perfect way to intrigue your customers and encourage them to make a purchase. Apart from getting your customers' attention, POS displays encourage them to make positive buying decisions, especially when they’re well-constructed and well-placed. You should always place your display in a highly visible part of the store, or an area all customers have to walk by, such as the front of the store.
How Can POS Displays Engage Customers?
POS/POP displays are a great way for store owners to:
- Promote new information
- Display QR codes for increased online engagement
- Showcase new products
- Market general goods
- Exhibit sales and deals
One great way to enhance POP displays and increase customer engagement is by including QR codes on the display. QR codes give buyers an exciting and quick way to engage with your business and introduce themselves to your online presence and offers.
When your customers see the colorful and well-made display in your store, they’re more likely to purchase from you, showing that your displays made an impact and created a sale. POP displays can help your customers along their buying journey, so they’re more likely to interact with the goods or services you’re offering. High-quality and well-made POS displays can get your customers’ attention. When you need help designing and producing these displays for your business, look no further than Ironmark’s print experts. We can get your displays produced just the way you want and help you generate more sales.