Do you ever feel like pulling your hair out because you have so little time to handle all of your company’s branding issues?

Whatever multiple-location or franchise business you’re in – retail, food, hospitality, services, or healthcare – you have many operational and marketing challenges before you every day. Let’s talk about a few.

Why Franchisees Go Rogue

Each of your locations has their own unique differences, requiring customization of your brand elements. Staying connected to a local community is important. However, without the right, easy-to-use resources, your franchisees may go rogue, and use their own non-approved, non-compliant materials that aren’t fully aligned with your brand.

Why Sales Teams Get Frustrated

Your sales representatives are all-in on your branding. That’s awesome! But when they need to customize a proposal to target a specific prospect or customer, they may have to wait in line to get the collateral they need. And salespeople hate to wait.

Why Marketers Waste Valuable Time

Marketing assets are the lifeblood of your company. Except, that is, when the marketing people have to sort through many materials scattered widely across your network, only to find that some of them may be out-of-date, incomplete, or inconsistently named or formatted. Or other assets are on a shared drive that can’t be accessed by everyone. It’s a mess that, by the way, also hurts your branding, when it confuses customers.   

Your Solution: Web-to-Print

Now, that’s a lot on your plate to worry about. It’s no wonder you’d pull your hair out with so many competing interests.

The good news is that it doesn’t have to be this difficult. At all.

Using a Web-to-Print storefront all of your struggles become easily manageable tasks. 

Web-to-Print is a cloud-based portal that lets you store, organize, and manage all of your marketing assets, customize content, and give your teams instant access to what they need to do their jobs right. Think of it as the one-stop shop that simplifies many processes while maintaining your brand compliance. 


The Right Customization for All Your Franchisees’ Needs

From this single, all-in-one platform, your franchisees can use easy-to-create pre-approved templates for your marketing collateral. Whatever they are – print materials, email templates, videos, promotional products – they’ll be able to tailor-fit them for their market or location’s unique profile. All without needing a sign-off from you that prevents them from quickly reaching customers with the right materials at the right time.

Web-to-Print also means that with a few clicks (or smartphone taps), your managers at multiple locations will be able to explore the many possibilities of print, maybe more than they ever dreamed of. While maintaining your brand standards, they’ll have the flexibility to design and order the materials they need to stand out against the competition in their area and win more happy customers.

The Right Support for Your Sales Teams

A Web-to-Print portal empowers your sales force with the tools they need to customize details as well as provide the specific pricing or contact information. No more endless waiting and cycles of approvals and changes. Instead, they can move fast to make proposals and close deals, all on demand. 

The Right Home for Your Digital and Marketing Assets

Your branding elements - such as logos, colors, trademarks, disclaimers - will be universally updated and fully protected, which means far less time and effort by you to keep everyone on the same page. With all of your assets centralized, and under your control, your team members will discover that they’re able to work more efficiently. Being able to easily find the right, current materials results in clarity and freedom that builds their confidence and expertise in creating powerful and relevant brand experiences.


The Right Way to Simplify Your Processes  

Web-to-Print saves your company time and money, as well as delivers peace of mind. 

Instead of continued drift or worse, with a Web-to-Print storefront you can create a marketing and promotional powerhouse that puts your people in control of your brand wherever they are. It protects brand consistency, and means your teams can think of ways to get materials out the door faster. And you can focus on the business of running your company, instead of pulling out your hair!

Here at Ironmark, we’ve helped many franchisors and multi-unit marketing teams streamline this process and offer warehousing, fulfillment, and everything that supports this process. Contact us to set up a time for a consultation. We’d love to develop a solution to meet your needs!


Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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