The cost of indoor and outdoor signage can vary greatly depending on a variety of factors. Here we'll explore some of the key factors that determine the cost of outdoor and indoor signage, as well as some general guidelines for how much to budget.

Outdoor Business Signage

Let’s start with outdoor signage. The cost of outdoor business signage is primarily determined by the size and complexity of the sign, as well as the materials used to create it. For example, a large, illuminated sign that is mounted on a building will cost more than a small, non-illuminated sign that is placed on a lawn. Additionally, the type of materials used to create the sign can also affect the cost. Signs made of metal, vinyl or plastic tend to be less expensive than those made of wood or glass.

Indoor Business Signs

As for indoor signage, the cost is generally determined by the size and complexity of the sign, as well as the materials used to create it. For example, a large, illuminated sign that is mounted on the wall of a store will cost more than a small, non-illuminated sign that is placed on a countertop. As with outdoor signage, the type of materials used to create the sign can also affect the cost. 

Explaining Indoor and Outdoor Signage Cost

So, how much can you expect to spend on indoor and outdoor signage? As a general rule, you can expect to spend anywhere from a few hundred dollars for a small, non-illuminated outdoor sign, to thousands dollars for a large, illuminated indoor sign.

Here's a more detailed exploration of the factors that can affect the cost of outdoor and indoor signage:

Outdoor Signage

  • Type of materials: As mentioned earlier, the type of materials used to create an outdoor sign can affect the cost. Metal and plastic signs tend to be less expensive than wood or glass signs, but they may not be as durable or visually appealing. Additionally, certain materials may be more suitable for specific types of signs. For example, metal signs may be a good choice for a large, illuminated sign that will be mounted on a building, while plastic signs may be a good choice for a small, non-illuminated sign that will be placed on a lawn.
  • Permits: Depending on where you live, you may need to apply for permits in order to install an outdoor sign. The cost and time required to obtain these permits can vary greatly by county or state, so it's important to check with your local authorities to determine what is required.
  • Installation: The cost of installing an outdoor sign can also vary depending on the complexity of the sign and the materials used to create it. For example, installing a large, illuminated sign that is mounted on a building may require specialized equipment and expertise, which can drive up the cost. On the other hand, installing a small, non-illuminated sign that is placed on a lawn may be a relatively simple and inexpensive process.
  • Type of sign: The type of outdoor sign you choose can also affect the cost. Standalone signs, such as those that are placed on a lawn or in a parking lot, tend to be less expensive than signs that are mounted on a building or a pylon. Additionally, the type of mounting system you choose can also affect the cost. For example, a sign that is mounted on a building using a pole and bracket system may be less expensive than a sign that is suspended from the building using cables or chains.

Related: Signage for Poles and Parking Lots

Indoor Signage

  • Access to the building: The cost of installing indoor signage can be affected by the accessibility of the area where the sign will be placed. If the sign needs to be installed in a hard-to-reach location, such as a high ceiling or a wall behind a piece of furniture, it may require specialized equipment and expertise, which can drive up the cost.
  • Location of the signage: The location of the sign within the building can also affect the cost. Signs that are placed in high-traffic areas, such as near the entrance or in a lobby, may be more expensive than those that are placed in less visible areas.
  • Type of materials: As with outdoor signage, the type of materials used to create an indoor sign can affect the cost. Metal and plastic signs tend to be less expensive than wood or glass signs, but they may not be as durable or visually appealing. Additionally, certain materials may be more suitable for specific types of signs. For example, canvas signs may be a good choice for a large, decorative sign that will be mounted on a wall, while wallpaper signs may be a good choice for a small, temporary sign that will be placed on a countertop.
  • Installation: The cost of installing indoor signage can also vary depending on the complexity of the sign and the materials used to create it. For example, installing a large, illuminated sign that is mounted on a wall may require specialized equipment and expertise, which can drive up the cost. On the other hand, installing a small, non-illuminated sign that is placed on a countertop may be a relatively simple and inexpensive process.
  • How the signage will affix to the walls: The method used to affix the sign to the wall can also affect the cost.

Related: Amp Up your Signage Design with 7 Cool Large Format Ideas

This Is Your Sign

If you’ve been debating the importance of adding indoor and outdoor signage, or updating your signage, this is your sign that it’s time. Sale signs, directional signs, business name or logo signs are all crucial to helping your business grow. Let us help you sign up! Contact the signage experts at Ironmark to get started.

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Written by Scott Kravitz

As a graduate of RIT University and with over 25 years of experience, Scott Kravitz has been bringing his wealth of print knowledge to Ironmark since 2019. Kravitz manages Ironmark's sales representatives and provides alignment and communication between sales, marketing, clients, and production. With his charismatic personality and effective management skills, Kravitz leads strategic partnerships and increasing sales with new, emerging, and enterprise clients for Ironmark.

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