Ironmark Blog

Aug 24, 2017

7 Sneaky Tips for Building Buyer Personas

Posted by Lynne Kingsley
Let’s face it – it’s hard getting to know every client personally. It’s a lengthy practice, which in most cases will be plagued by uncertainty, dynamism and (in many cases) ...
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Aug 11, 2017

Amp Up your Signage Design with 7 Cool Large Format Ideas

Posted by Lynne Kingsley
Calling all sign creative-types who want to make an impact with signage design – consider your large format substrates!  ...
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Topics: Print Marketing, Event Management

Aug 08, 2017

Adapt to the Generational Shift: Sales & Marketing Alignment

Posted by Lynne Kingsley
There’s a generational shift going on, and it’s changing how businesses approach their sales and marketing strategies. Radical differences between these generations in terms ...
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Topics: Digital Marketing, Account Based Marketing

Jul 28, 2017

ANNOUNCING THE NEWEST “EDITION” TO THE IRONMARK FAMILY

Posted by Lynne Kingsley
Doubling down on its commitment to content marketing, Ironmark has put its money where its mouth is and launched its very own glossy magazine today....
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Topics: Image Nation

Jul 26, 2017

Google Adwords for Newbies: 5 Easy Tips

Posted by Matt Marzullo
Oh boy… someone in the marketing meeting just brought up Google Adwords, and you can't remember the last time you logged in. Well, now’s the time to study up and make sure ...
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Topics: Digital Marketing, Beginner Tips

Jul 13, 2017

What is the Facebook Pixel and Why do I Need it?

Posted by Lynne Kingsley
Why do I need the Facebook Pixel when I’m only boosting my posts? Even if you only dabble in Facebook ads and boosted posts, you need to understand the almighty Facebook ...
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Topics: Digital Marketing, Social Media Marketing