Ironmark Blog

Aug 22, 2019

How to Design for Direct Mail Print Pieces

Posted by Lynne Kingsley
In marketing, keeping your audience engaged is the name of the game. Although digital marketing is a big part of the battle, another important component is print pieces, ...
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Topics: Direct Mail, Print Marketing

Aug 19, 2019

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...
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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

Aug 15, 2019

Why Email Drip Campaigns Are Crucial to Your Success

Posted by Lynne Kingsley
So, you’ve just added a new person to your email list, had a new sale go through, or had someone fill out a form to know more about your company and products. No matter what ...
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Topics: Digital Marketing, eCommerce

Aug 12, 2019

Good Design vs Fast Design vs Cheap Design - Pick Two

Posted by Reid Broendel
Whether you are planning an important event or creating a marketing campaign for your business, design is a large part of the marketing process. Unfortunately, many people ...
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Topics: Design, Beginner Tips, Creative

Aug 07, 2019

Ironmark Announces Promotion of Matt Marzullo to President

Posted by Lynne Kingsley
(Annapolis Junction, MD – August 7, 2019) – Ironmark, a leader in business communications services, announced today that Matt Marzullo, who has served as Senior Vice ...
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Topics: Ironmark News

Aug 02, 2019

How to Get Extremely Targeted with Your Direct Mail Campaign

Posted by Chris McCready
In marketing, the more personalized the campaign, the better. The average consumer wants to feel connected to their favorite brands and products. In fact, according to the ...
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Topics: Direct Mail, Print Marketing, Quick Tips