Ironmark Blog

How to Run an Influencer Campaign

Posted by Lynne Kingsley

So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...

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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing

Loom vs Vidyard: Which Platform is Better for Explainer Videos?

Posted by Blake Leppert

When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. After all, each platform tends to have a singular video ...

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Topics: Digital Marketing, Inbound Marketing, Video Marketing

Basic Tips to Maximize Your Google Ads Budget

Posted by Chris McCready

As a marketer, it’s no doubt that you know how important Google Ads can be for promotion and marketing of your services or products. However, creating a Google Ads strategy ...

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Topics: Digital Marketing

How to Leverage Branded Hashtags to Elevate Your Business

Posted by Ashley Freeman

Oftentimes, social media can feel more like a puzzle than a tool. As a marketers, we know exactly how powerful social media (especially Instagram and Twitter) can be for our ...

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Topics: Digital Marketing, Social Media Marketing

Flywheel vs Funnel: Which Method Works For Your Marketing?

Posted by Lynne Kingsley

For years, inbound marketing was often thought of as a funnel. ‘Top of the funnel’ made up the vast majority of site viewers and marketing and, as the funnel became more and ...

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Topics: Digital Marketing, Sales

Are You Maximizing the Lead Generation Power of LinkedIn?

Posted by Lynne Kingsley

Social media marketing is the way of the future for gaining connections and pre-qualified leads. But for many, social media marketing begins—and ends—with Facebook, Instagram ...

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Topics: Digital Marketing, Social Media Marketing, Sales