Social media and social media marketing has become a terrific tool to promote events, especially among millennials. You can reach out to an audience that exists beyond your immediate professional circle to other people who might be interested in attending the event. Here's how to elevate your next event with social media: 


Facebook? Yes, Facebook! Create a Facebook event and invite your entire Facebook circle to like and promote the event. Give the event a catchy name to make it stand out. Add a clear and thorough description including pricing, special guests, and the venue. You can use the Facebook locator app to tag the location of the event so people can easily find it. Add an attractive photo that gives visual information about the kind of event that's being hosted. Research and find out the relevant tags to add to the page. Encourage people to post on the wall of the event page to start a discussion and make the page more interactive.


Unique Hashtags

Twitter is another massive social platform that can be used to raise awareness about the event. Create a unique hashtag for the event and use it whenever you use Twitter to announce something about the event. Tag other people in your tweets who are related to the different professional fields relating to the event. With Facebook, the aim is to start a conversation and turn the Twitter feed into an interactive form of advertisement. Keep tweeting interesting bits of information relating to the event, and add in some photos and links to other news pieces that are relevant to the event. #hashtagyourbrand


The great thing about the internet is that you can use an array of media to create your event advertisement campaign. Make event-related videos and post them on your YouTube channel, Facebook page, Twitter feed or company website. These videos can take the form of a behind-the-scenes introduction to what will take place at the event. Interview the event managers and participants in the days leading up to the event. Include some basic animation showing the logistics that go into holding the event, and why the event is being held in the first place. Include the details about the event at the end of the video and encourage viewers to share it amongst their friends.

Share on Instagram

Pictures can do their own bit to help spread the word about the event. You can continue advertising the event even while it's taking place. Brief vines and gifs relating to the event can be shared on Instagram and tagged with all the people who are participating. These are particularly effective at getting the attention of millennials with short attention spans. The photos and vines can also be used next year while preparing to hold a repeat performance of the event.

Livestream Conferences

Livestreaming here does not merely mean making a video of the event, but also adding an entire social media element to the event as it takes place. You can add a live Twitter feed so viewers from across the world can ask questions and interact during the event. Any conferences, trade shows and exhibitions can be shown in real-time video to those who can't be physically present at the event. Facebook Live is another useful feature that can be used to interact with a digital audience during the time of the event.

Using all these methods can help boost attendance and influence networking to make your next event a bigger success than all the previous ones. Organization is key! Need help putting it all together? Contact us today!

Written by Kate Harris

Kate Harris is a Digital Marketing Account Manager who ensures her client’s growth while exceeding their expectations. Since graduating from the University of Delaware’s Alfred Lerner School of Business & Economics in 2015, she has gained an array of marketing skills while working for major health institutions and financial firms before joining the Ironmark team in 2021. She applies her knowledge of market research, email marketing, marketing automation, social media, and keyword and SEO strategies every day in the digital strategies she puts in place for her clients at Ironmark. These strategies consistently lead to increased brand awareness, revenue growth, and customer satisfaction.

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