Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and clients. The lead generation process is challenging, but not impossible to navigate. Marketers need to transcend traditional methods. Inbound marketing requires lead generation strategies that will deliver impactful, positive solutions and opportunities to customers and businesses alike. Successful lead generation tactics involve several different methods that will not only attract customers and clients, but keep them invested and help a business grow in the long term. Here are some ways that marketers can implement effective lead generation strategies.

Content Marketing Attracting Tactic

Attracting the desired buyer personas is a crucial aspect of the inbound marketing strategy. Content creation and development is an effective tool for attracting a desired audience. Content marketing involves the creation and consistent distribution of important and relevant information that is insightful, educating, or entertaining. This content is used to attract a specific audience to a brand or business and also retain them. It should compel the buyer personas to take action. It’s important to present content that will help prospects and customers solve their problems and improve their lives.

Some of the common consumable formats used in content marketing include blog articles, videos, social media marketing, emails, webinars, infographics, and apps. The content should be engaging and effective, produced on a consistent basis, SEO-optimized, and ultimately, produce adequate ROI for the brand or business. A strong content marketing strategy is one that has a level of diversity that features both common and uncommon tactics, and typically requires some experimentation to determine the biggest opportunities for growth.

Social Media Marketing Engaging Tactic

In this day and age, social media has become a powerful tool that marketers should capitalize on when implementing lead generation tactics into inbound marketing strategies. In the marketing world, social media use focuses on marketing to individuals within the social networking platforms specifically. In other words, marketers operate social media campaigns within social networking platforms like Facebook, Instagram, Twitter, YouTube, and Pinterest, creating content that is compatible with the context of a specific social media platform.

Social media marketing is ideal for brand awareness, as well as customer retention and satisfaction. It’s important for developing activity around a brand, as well as opening forums to have direct dialogue with customers regarding questions and concerns. Engaging potential customers, as well as existing ones, is a key component for longevity in inbound marketing.

Customer Service Support with Delighting Strategies

Happy, satisfied, and supported customers are what every business needs to keep existing. Customers come back and generate new leads as well. When buyer personas become customers, delighting inbound strategies serve this purpose and involve assisting customers whenever they need help. Customers are not just a source of income; in the delight stage of inbound marketing, they can become promoters and advocates for the brand or product. Endeavor to engage and connect with customers in order to maintain a long-term relationship that is fostered through satisfaction and loyalty.

Chatbots, surveys, feedback requests, analytics, social media monitoring, dynamic content, and follow-up emails are relevant tools that can be used as delight tactics. A customer satisfaction survey, for example, is an effective method to get customer reviews and feedback, which you can then use to enhance customer experience or improve a product. Being helpful to customers and solving their problems should be a priority. Customers should feel respected, valued, appreciated, and delighted with the product or service provided.

Effective lead generation results often require a combination of several different marketing tactics. Inbound marketing is not only about generating and converting leads into customers, but also retaining those customers and even converting them into brand promoters. It’s essential to focus on attracting, engaging, and delighting individuals when it comes to inbound marketing and implementing lead generation strategies that can yield solid results. If you’re interested in using lead generation to help in your company’s next marketing effort, contact Ironmark’s marketing team and get help setting up your next campaign!

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Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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