As a business or marketer, you know that SEO is the “bread and butter” of the marketing world. SEO is the reason for increased traffic, engagement, leads, and sales every year for companies worldwide.
However, it can sometimes be hard to know where to start with search engine optimization, and how to see the fruits of your labor. Fortunately, with some help and powerful insights to get you started, you are sure to transform your site into an SEO superstar and see the benefits in no time.
1. Create a Blog and Post Consistently and Expertly
One of the first things you should do when trying to optimize your site is focus on your content. In addition to terrific copy, having a blog that you frequently post on is a surefire way to build your TrustRank and FreshRank in the blink of an eye.
However, as with any form of brand content, the quality must be top-notch. You must be able to write like a creative and have content that is fully optimized. Furthermore, you must know what your audience wants to read and the best times to share your content throughout the month. By doing this, and keeping a consistent and high-quality blog running over time, you are sure to see clear results.
2. Make Linkable Assets on Your Blog
Tying into your new blog, you must be capable of creating “linkable assets.” If you have never heard of this before, a linkable asset is a blog post that is easy to link to in other articles on other sites.
For example, when a writer creates a post on a site, they must link to resources and share insightful links with their readers throughout their content. For sites like Forbes or Business Insider, this is easy. Their content is constantly fresh and relevant, and easily appears on a Google search. However, for a smaller site, it may be more difficult.
Fortunately, this is where a content strategy comes into play, and creating relevant, easily linkable content, is key. By getting to know your demographic, and learning about their interests and frequent searches, you can determine what you should cover and create a content calendar that is dedicated to this content. This will attract more site traffic, get your content linked to by other sites, and increase your site ranking.
3. Utilize Link Building Strategies for Backlinks
One of the next steps you can take when you have linkable assets is utilize link building strategies and outreach for backlinks that help your site’s ranking and domain authority (DA) over time.
You should start by creating a list of sites you want your brand to be featured on. For example, if your company is a lead generation business, you may want to be featured on sites like Forbes, Business Insider, Business, Inc., SmallBizTrends, and so on. By determining your ideal sites, you can also find smaller and middle-ground sites in the same category and reach out to them on behalf of your brand.
By doing this, you are getting your brand out there, and hopefully having them link to your content in the future, which will significantly help your ranking and authority every time it occurs.
4. Optimize Your Images, Videos, Pages, and Content
One of the first and most essential elements to organically boosting your SEO is fully optimizing your site. This means optimizing your content, videos, pages, and images, as well as adding internal and external links, paying attention to changes in the Google Search Algorithm, and making sure your content has the best chance for appearing on the first page of Google search results pages.
It may sound like a lot, but there are plenty of ways to do this on your own. For starters, go through all of your site content, including pages, posts, and even videos and images. As you go through them, make sure they have links to both your own pages and other pages within them. Also, make sure the images are sized correctly and have alt attributes and titles that link to your business and keywords.
Finally, make sure your content, and your site overall, continues to fit within Google’s parameters to avoid any future penalizations. A penalization can lead to serious issues for your business and harm your optimization.
5. Keep Track of Analytics and Focus Your Efforts Accordingly
As you instill these methods into your own site’s SEO, it is important that you don’t forget to constantly check in on the fruits of your labor. After all, although you may think you are doing well, you could be completely wrong.
By checking Google Analytics and running site audits frequently, you can see what is working and what is not, then focus your efforts accordingly to see progress every month.
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6. Promote and Reach Out for Your Site to Gain Traffic
No true optimization is complete without high-quality marketing and outreach to back it up. A great way to boost your DA quickly is to get more people on your site for longer periods of time and get your brand out there on various other sites.
To do this, you must promote and reach out for your site every day. This can be as simple as creating a high-quality email marketing campaign and sticking to it, but you can also incorporate link building outreach strategies to build upon this and try to get shout-outs from magazines and companies related to your industry.
In the end, boosting your organic SEO is not rocket science, but it’s also not easy. It takes time and hard work to accomplish, and is certainly worth the effort. Fortunately, with these tips, you can get started and see results starting today, and continue to gradually grow your online presence and ranking. After all, with anything in business, it’s a step-by-step process—all it takes is a little push to get going.
Need a content marketing expert to walk you through building your SEO strategy? Contact us for a free consultation on how to get the most out of your digital marketing!