Is your business site searchable? Ranking high on search engines means steep revenue hikes for local businesses. Still, many small- to medium-sized business owners are still in the dark about taking the very first step needed to climb to the top of Google.

The Basics

How to make your site searchable? Here's the secret: Get your business location set up and verified on Google itself through Google My Business and Google Maps. Check out a quick intro video here. Get a little more here. People sitting in Google My Business workshop to make their website more searchable This past week at Ironmark, our colleague and Google Agency partner Frank Clark held a training session to help local businesses in the West County Chamber get found by their own customers searching on Google.

Google My Business (rumor has it, its name will change to “Google Local Listings”) is a free tool that Frank says is the number one step in getting search engines to find your business on the web. The increased visibility that Google has placed around Google Local Listing results on mobile has meant that Google My Business is absolutely vital for local search engine optimization (SEO).


360 Virtual Tour (the holy grail of searchable)

Ironmark_searchable_360tour_commercial_printer_virtual_tour_maryland If you’re interested in being even more searchable, and your Google My Business page is all set up, you can greatly increase your visibility in organic and paid searches by adding a Google 360 Virtual Business Tour.

A Google My Business profile with a 360 Virtual tour is not only really freaking cool (check ours out here!), but it also provides brand credibility and an exciting visual experience. And, if you check out our Google My Business page, feel free to leave us a review! (Tip: Reviews also help businesses rank higher, so ask your friends for one too).

If you’re interested in learning more about how to get your site optimized with Google My Business or Google 360 Virtual Business Tours, please contact us here. Many thanks to the West County Chamber and Frank Clark from Business Photos America.

Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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