Ironmark Blog

Jun 17, 2022

Paper Shortage: How's it Looking?

Posted by Scott Kravitz
It’s still on the minds of marketers and other print-dependent professionals everywhere—when will the paper supply shortages, delays, and price increases subside? And what ...
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Topics: Industry News, Manufacturing, Supply Chain

Jul 20, 2020

Print Turnaround Times and What to Expect

Posted by Lynne Kingsley
You’re planning a big direct mail campaign with several different pieces. You need it to hit mailboxes on a certain date, but you’re unsure of when to get started. It’s the ...
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Topics: Print Marketing, Manufacturing

Apr 17, 2020

Can I Print on This? Different Printing Materials and Their Uses

Posted by Lynne Kingsley
Printing is not one-size-fits-all. While you can randomly pick a printing substrate and slap a message on it, it doesn't mean you should. Different materials work better for ...
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Topics: Print Marketing, Promotional Products, Manufacturing

Sep 30, 2019

Possibilities of Print: Substrate Varieties

Posted by Lynne Kingsley
Substrates have adapted to digital presses through the use of various resources that ensure compatibility. Substrates have evolved to meet specific printing demands, making ...
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Topics: Print Marketing, Promotional Products, Manufacturing

Mar 09, 2018

Manufacturer’s Guide: Creating Your First Buyer Personas

Posted by Lynne Kingsley
The digital space may feel like an endless resource, but you need to play your cards right to become profitable. Successful manufacturing businesses put themselves in their ...
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Topics: Inbound Marketing, Manufacturing