Social media is a powerful tool for brands. It gives them a chance to create an online personality and connect with customers. A great social media campaign is about more than likes; it's about engaging your audience online. Interactions like retweets, comments, and reposts help to create buzz and get your audience talking and thinking about your brand. Your company and your product don't limit you - simple, seemingly boring brands have reinvented themselves on social media. Learn more about engaging your audience online using social media.

Create a Social Media Strategy

One of the keys to increasing social media interactions and engagements is having the right social media strategy. Your strategy will help you show the world why your brand matters and why people should be excited about it. You can do this by creating a brand persona: who are you? Are you sarcastic, funny, or customer-centric? Your social media voice should feel personal and help build trust with your audience.

Related: 11 Hacks to Improve Your Social Media Marketing Game

JetBlue uses social media as part of its customer service platform, quickly responding to customers to fix issues and listen to complaints and praises. They respond to @replies and always provide quick responses from real people. JetBlue uses social media to listen to customers and reward loyalty with viral moments like meeting a customer with cupcakes at their gate to celebrate their 100th flight.

Sounding Human 

One of the most critical elements of an excellent social media campaign is being personable. Wendy's, for example, is great at social listening, and the social media team actively monitors mentions of the brand and competitor's tweets. Wendy’s then responds with real-person sass and humor. The brand stays relevant, fun, and humorous.

Be on the Right Platforms

Each social media platform is different, and the platform's audience should tailor content. Does your brand need to be on every social media platform? The platform you use depends on who your customers are and what they're interested in. What social media platform is right for your brand? Read this breakdown of social media platforms by personality.

Create Great Content

Once you have an idea, the execution comes down to the content. For more visual platforms like Facebook and Instagram, there are tools like Canva and Crello to create easy graphics. Find relevant hashtags with tools like to make sure your content is seen. Engage your audience by asking for their opinions, creating polls, testing their knowledge, sharing user-generated content, and giving special offers. GoPro features pictures, videos, and stories from real GoPro users to show their customers how much they care. They've even gone so far as to create the "GoPro Awards" for different categories to encourage submissions with rewards and challenges.

Social media is a chance to build your authenticity as a brand and show who you really are. You can highlight behind-the-scenes actions and customer success stories to create content that goes beyond sales. It doesn't matter what your product is; you can build a persona for the brand to increase engagement and interact with your customers. Great brands on social media connect with their audience and listen to what they want.

Ready to start marketing your brand on social media? Are you doing so already, but need a little boost? Chat with the team at Ironmark today, and see what we can do to help your social media marketing efforts!

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Written by Chris McCready

Chris McCready directs strategy and implementation for Ironmark’s Digital Clients across all verticals and industries. Her 15 years of experience within a variety of agencies across the country has provided a wealth of knowledge and expertise within market research, branding, digital strategy, social media, marketing automation and web development. Chris has led strategy and implementation plans that have resulted in increased brand awareness, visibility, lead generation and overall revenue for her clients over the years.

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