Social media - It’s what we, as a society, spend 11 hours on every day. We use it to watch, read, listen to, and interact with media. However, with almost every adult nationwide spending 11 hours on social media, why aren’t you getting the views and followers you deserve? The answer may be simpler than you think—and, no, it’s not because they don’t like you. It’s because they don’t know you.

So, how do you get your ideal audience to know you and your brand on social media? The answer is knowing what social media platform best fits your brand’s personality.

Below, we’ll discuss some of the most popular social media platforms and what personalities they most often connect with. To do this, we’ve turned them into personas, similar to high school cliques, that are sure to help you find your perfect social media platforms. This will help you to obtain more traffic and engagement in no time.

Facebook: The “No-Clique” Type

If Facebook were a person in high school, they would be the all-around friendly individual who knows someone from every group and is loved by all. In business, this means Facebook is popular with every age, location, sex, religion, and wealth level.

Facebook is a perfect addition to every social media campaign, as it provides you with a vast audience and gives you the ability to hone your demographic and tailor your buyer personas accordingly. With events, ad campaigns, and groups all available through the platform, you have multiple ways to promote your brand. If your brand is one that works for all types of people, or one that isn’t quite sure where they currently fit, Facebook is the perfect platform for you.

Instagram: The Young and Hip Type

Is your brand “in the know?” Do you often make jokes that tie into pop culture or provide something unique that younger, more adventurous individuals love? If so, Instagram is the platform for you.

Instagram has over 1 billion daily users, and the vast majority of them are below the age of 35. A brand focused on teenagers or twenty-somethings would be perfect for this platform. For example, if your brand sells clothing or makeup, you’re in the right place. Similarly, if your brand is all about adventure, such as extreme sports or hiking, Instagram’s photo-centric platform is ideal for your marketing efforts. In addition, Instagram hashtags for businesses are becoming a major marketing element, and employing them is sure to benefit you and your brand significantly.

LinkedIn: The Business Professional Type

Is your brand’s personality the type that rarely posts memes or jokes but focuses on industry highlights and statistics? Are you a “business-forward” company that doesn’t care for internet culture, preferring business tips and tricks and making valuable connections? If so, LinkedIn is the perfect platform for you and your brand. However, many people don’t recognize the true lead generation power of LinkedIn, which is where knowing more about the platform comes into play.

LinkedIn is popular with college-educated individuals, who are more likely to buy products than people on any other social media platform. These individuals tend to be older than those found on other social media platforms as well, with 27% of U.S. internet users in the age bracket of 30 to 49 years old using this platform.

If your brand is something that caters to business professionals in the middle-aged demographic, and your personality is more statistical than satirical, LinkedIn is the perfect platform for you.

Twitter: The Quirky and Informed Type

The best “clapbacks” come from Twitter. Serving as a platform primarily covering news, recent discoveries, and upcoming events, Twitter is the perfect location for a brand that is both quirky and informed. Although you may be able to get away with simply being informed and consistent, the most popular Twitter accounts are also able to engage in conversation and deliver powerful and clever retorts.

If your business is known for clever banter, quirky views on hot topics, and consistently being up-to-date with current events, Twitter is the ideal location for you. 500 million tweets are sent every day, and 365 million people use Twitter every month. If your company is the quirky and informed type, you’re in luck.

YouTube: The Unique and Personable Type

We’ve discussed video marketing before, and it becomes more prevalent each day. Video marketing offers an outlet that other social media platforms lack. This outlet is founded on unique and personable individuals who share their stories, hobbies, ideas, and personalities with their audiences through frequent video posts.

If your brand’s personality is unique, and your staff and products make you personable and friendly, YouTube is the channel for you. According to Hubspot, “one billion hours of videos are watched on YouTube every day [and] YouTube has over 1.9 billion monthly active logged-in users.” On top of this, according to a poll done by Ipsos, “Paid YouTube mobile advertising time is 84% more likely to receive attention than TV advertising.”

However, despite these highly favorable numbers, this platform is primarily successful for businesses that have unique approaches or ideas. This is why brands that have unique personalities are best suited for this platform and its vast audience.

Pinterest: The Inspirational and Clever Type

When people think of Pinterest, they often think of soccer moms posting cute DIY projects and recipes to utilize later. However, this platform is much more complex than that.

According to Pinterest themselves, 250 million people use Pinterest every month, and 84% use Pinterest when they’re trying to decide what to buy. This means that if you have a clever, inspirational approach to marketing your brand, you will flourish on this platform and generate leads.

Snapchat: The Genuine and “Real” Type

Snapchat may have started off as something primarily for teenagers, but it has now become a highly useful platform for marketing. Focusing on genuine, unscripted videos that showcase the average lives of businesses and product creation, Snapchat is ideal for businesses that have a real personality and are hoping to attract other genuine individuals in their marketing efforts.

According to Zephoria, there are 190 million active daily users on Snapchat and, as of March of this year, Snapchat reached 75 percent of all 13-34-year-olds in the U.S. Snapchat is increasing its popularity and daily use each quarter, making it a highly viable platform for those looking to attract genuine people through genuine interaction.

Every social media platform has a personality that suits it best. The key is to find the right one for your team, and post frequently and expertly. If you do this, you can accomplish a great deal regarding your marketing goals.

Want to learn more about what social media can do for your business? Register for our Instagram for Business webinar on June 20th!


Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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