Did you know that promotional products are the most effective way to prompt consumers to take action? Out of the 89 percent of consumers who received promotional products in the last six months, 79 percent researched the brand, and 83 percent are more likely to do business with the company.

When properly designed, promotional products increase brand recognition and customer loyalty. These products also have an amazing reach. When people use their promotional products, others see them as well.

If you’re going to enjoy the benefits of promotional products, you have to make them pop. Learn some design tips that will help your promotional products generate results.

It Starts With a Purpose

Every marketing campaign should begin with a purpose. The same is true for promotional products. What do you want to achieve with your promotional products? Do you want to increase brand recognition? Maybe you want to attract new customers or encourage your current customers to shop again. You might even want to introduce a new product to the market. There are lots of options, so choose your objective before moving forward.

Think About the Type of Items

You don’t want your promotional items to end up in a drawer or closet, unused and unseen. Those items won’t help you. Instead, choose promotional items that people will use. Tech items, T-shirts, water bottles, and note pads are all items that people use, but they are just some examples, because in today’s market, the options are endless. Think about your industry and the type of items your target market will use on a daily or weekly basis.


Connect Your Brand to the Item

Your design team needs to connect the item of choice to your brand. This is where creativity comes in. For example, assume you own a mortgage company that offers amazing interest rates. Your promotional item could be a fun pizza cutter that contains words like “Slice your home’s interest rates.” The slogan ties the product into the brand in a clever way. If you like the idea of a pizza cutter, there are some slogans that can be used with any business: “Thanks for a Slice of your Business!”, “Cutting Costs is our Specialty”, “Anyway you Slice it, We Deliver” and “A Cut Above the Rest!”.

Keep It Simple

You want your promotional items to be memorable. To achieve that, you need to keep the design simple. A clean, understated design goes a long way with promotional items. People are more likely to use items that limit the branding elements. You should still use your brand’s design and logo, but don’t get too crazy with it or people won’t want to use the items.


Consider Personalization

You probably can’t personalize every promotional giveaway, but that doesn’t mean you shouldn’t personalize some of them. Create personalized promotional giveaways for your top customers or clients. Personalization is the key to building strong relationships.

Get Started With Promotional Products Today

Choosing promotional products might seem like a daunting task. From selecting the right product, to coming up with the branding and tagline, it can be quite complex. Fortunately, Ironmark is always here to help. With years of experience in providing promotional product marketing for clients across various industries, Ironmark can turn your promotional dreams into a reality. Schedule a chat today.



Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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