Promotional products have been a part of the marketing and business world for a very long time – and with good reason!

It's a fact: promos are powerful marketing tools, even in the midst of social media and email campaigns. There’s just something about a promotional item that makes a customer feel closer to your brand. Not to mention, if they use that product regularly it helps build brand awareness and recognition.

The best way to do this effectively is to choose items that suit both your business and your customers’ needs. For auto dealerships, you can’t go wrong with car-related promos.

With that in mind, here are the best ideas for promotional products that people keep in their cars forever!

Related -- The Power of Promo: Tangible Marketing in a Digital World

1. Warm Grip Ice Scraper

If your business operates in a northern region with long, cold winter months, then your customers are sure to appreciate this. They'll think of your brand every time they use the warm grip ice scraper to remove windshield ice.

2. Thermal Mugs

Made out of stainless steel and engineered with 'Thermalock' for no spillage, thermal mugs are perfect for those busy mornings when your customers didn’t have time to drink their coffee at home. Handy, useful and sturdy, thermal mugs represent one of the best promotional products for cars.

3. Magnetic Metal Phone Mount

This small promotional accessory holds your phone securely while you drive. Your customers will appreciate its practicality and perceive you as a reliable and savvy brand.

Car Promo Items | Ironmark, Annapolis Junction, MD

4. Dual Port USB Car Charger

Our smartphones are an essential part of who we are. Studies show people feel naked when they leave home without their phone. Help stay top-of-mind with your customers by offering them a dual port USB car charger.

5. Expandable Trunk Organizer

Make your customers’ lives easier by helping them keep their cars neat and clean. This cool item even folds up, so it’s easy to store when not in use. Your customers are sure to remember your auto dealership every time they use this organizer.

6. Auto Emergency Kit

Most people don’t take the necessary steps to prepare their cars for unexpected danger or trouble. Show your customers you care about their well-being by offering them an auto emergency kit as a promotional product.

7. Litter Bag

We all know how messy a car can get! From soda cans to kids’ candy wrappers, a car can turn into a garbage bin pretty fast. A litter bag helps keep things tidy. It's small and practical, and perfect as a promo item.

8. Auto Air Fresheners

Give your customers custom-made air fresheners that help maintain that glorious new car smell!


9. Custom Tire Gauge

A tire gauge is a crucial tool to have on the road. Offer it to your customers as a promotional item, and show them you’re interested in more than just their wallets. You also care about their safety and want to make sure they're always prepared.

10. Roadside Flashlight

A flashlight is always a convenient item to have in the car -- you never know what might happen on the road at night. Your customers are sure to appreciate this gift and think of your brand whenever they use it.

These items are perfect examples of automotive promotional products that customers will keep in their cars for a long time. They're incredibly useful and will help keep your brand top-of-mind.

For more tips on promo items tailored to your business, reach out to the experts at Ironmark.

Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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