Traditional marketing native? Bashful about diving in head first into the digital marketing abyss? We have 5 beginner tips for digital marketing newbies.
Many of our clients have yet to take the plunge, so you're not alone. Time for some tough love: if you’re not there, you’re missing out on huge opportunities for your business. But you know this.
One might argue that digital marketing – what with email, social, content, ppc, web development, search engine optimization, google analytics and more tech than you ever dreamed – is a bit of a nebulous pool of mystery akin to some divine sanctity.
Though the rough waters leading to digital marketing have been around for 20+ years, the rate at which it changes makes it intimidating for even the smartest traditional marketer to enter. If you can manage to take those first steps, you’ll be amazed at the results you can achieve.
For those marketers who have taken some time to wade through traditional to digital marketing (I can do this all day), we’ve boiled down (see what I did there?) the essentials so you can focus and begin marketing like a digital pro. Here are some beginner tips to paddle into your very own digital marketing lagoon (ok, I’m done, promise.).
1. Make a (really good) website.It’s not just ok anymore to have a mediocre website. This is the very first place people go to see you. Even if they received a referral or a direct mail piece, people are going to Google you. There are many affordable ways to get a better-than-average website. You can do-it-yourself, or hire someone like Ironmark, who can do it for you at a partner rate. :-)
2. Re-write your brochure copy for online use.You’ve seen it. The way you respond to online writing is different than the way you respond to physical literature. Magazines readers like to curl up and be uninterrupted. It’s impossible to be hyper focused online. Writers need to acknowledge that and keep it engaging. Sentences need to be short. Action verbs motivate readers to engage. See a full list of differences in print and online writing. Or, we can help you here at Ironmark write fantastic online copywriting for your intended audience.
3. Choose one or two industry blogs to follow.Depending on what you’re focusing your efforts on, it’s smart to take 10 minutes each day and catch up on what’s new. Don’t worry if it reads Greek in the beginning. If you consistently read them, your digital marketing fluency will develop fast. Some of our favorite blogs are HubSpot, SEMRush, and Marketing Profs.
4. Get an email service provider (ESP) and start collecting email addresses.
Despite your exasperation at your overflowing inbox, email is still one of the most powerful tools you can use to get people to know about your business and buy. The key is providing them with useful content that solves their problems.
Another important item is to be consistent. Pick a regularity that you can stick to (monthly, bi monthly, quarterly). Most providers have a built in form function – a code you can embed into your website and collect email addresses of people who wish to opt-in. We recommend MailChimp, SharpSpring and Emma for email only, but you can also use an all-inclusive marketing platform like HubSpot.