Quick - what one thing would help you do your job easier? For some people, it’s having the right tools. For others, it’s being able to have some control over their work. And others would claim it’s all about having more flexibility and freedom about when and where they can carry out their job responsibilities.

Well, if you run a multiple-location or franchise business, the people who work for you might say any of these three, or even, all three. Your franchisees, salespeople, and marketers all want to do their jobs with less drama, less hassle, less time. And with the right solution - a Web-to-Print storefront - they can have it all.

Web-to-Print Does It All

What’s Web-to-Print? It’s a cloud-based portal that lets everyone on your team more easily manage their tasks. With it, you can store, organize, and manage all of your company’s marketing assets, personalize content, and give everyone access to what they need to do their jobs right. It simplifies your marketing, branding, and sales processes - and it’s always on and available everywhere from a laptop, desktop, or smartphone.


The Store That Never Closes

Think about that last point. Whether your people are located across the city or around the world, all of your materials are always available. And they can be ordered whenever, whether it’s 3:24 a.m. Central Time Wednesday in Chicago or 9:08 p.m. AEST on a Saturday in Sydney. It doesn’t matter.

So your managers, your sales force, or your franchisees might be in their office. Or these days, maybe sitting in front of their laptop at the kitchen table. Or in their local park. Again - it doesn’t matter. With the proper access, they can customize templates, approve and print all kinds of professional-looking print materials, or work on email campaigns, videos, presentations, promotional products, or more. And this results in a much faster turnaround for any of these jobs.

Self-Service Enabled

It may be that for you, managing digital assets doesn’t involve actual management. Instead, perhaps you have to deal with:

  • unreliable file transfer services
  • endless back-and-forth with your IT folks 
  • long and confusing email chains 
  • wasteful searches for missing assets 
  • scouring shared drives with inconsistent file names.  

Any of that sound familiar?

If that’s frustrating to you, it’s undoubtedly the same for your team members and franchisees. 

With Web-to-Print, you get an intuitive, all-in-one platform for all of your materials. A single database is more secure and safe than a scattershot approach that hurts your productivity as well as your brand. 

An end to lengthy cycles of approvals and changes means no more waiting, no more diversions, no more frustrations. Users of the portal can edit fields in real time and download or print instantly. Don’t worry - you still maintain control of the message and the brand consistency. For example, images, brand colors, trademarks, logos, or disclaimers can be changed with a single update to all relevant assets. 

But everyone else gets instant, turnkey flexibility to customize - offers, pricing, dates, contact information, and more - all set up by you. And just like that, there are far fewer bottlenecks to quickly turning around materials as they’re needed. 


Simplicity Rules the Day

When the people you support have the freedom to get the marketing collateral they need in the Web-to-Print portal without going through you all the time, it leads to less one-off requests and more ownership from your franchisees and team of the whole process.

Efficient communication and a centralized storefront ensures that you have brand control, and that any stakeholder on your team can customize materials on their own, and get them to market easily and quickly. Collateral that’s created and ordered in minutes, not days,

Ultimately, a Web-to-Print storefront saves you time, money, and creates peace of mind. 

At Ironmark, we’ve helped many multi-unit business owners reach their goals of establishing the ‘do it yourself’ convenience of maintaining brand consistency through web-to-print portals. Please contact us to set up a time for your consultation with Jessica, our expert, and her team. We love to develop solutions to turn your marketing material pains into something you can sit back and smile about.


Written by Chris McCready

Chris McCready directs strategy and implementation for Ironmark’s digital marketing clients. Her 15 years of experience within a variety of agencies across the country has provided a wealth of knowledge and expertise within market research, branding, digital strategy, social media, marketing automation and web development. Under her direction, strategic marketing plans for Ironmark clients result in increased brand awareness, visibility, lead generation and revenue.

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