In this world of technology, digital marketing is one of the most effective ways for most companies to increase conversions.

But when we throw something out into the world wide web, we need to know that it’s effectively reaching our target audiences, bringing them to our web sites and increasing sales.

That’s where Google Analytics comes in.

Google Analytics helps you measure how your web site or blog is performing giving you valuable information like:

  • How many people are visiting your blog or website?
  • Where are these people located geographically?
  • What are their demographics?
  • Which pages are getting the most visits?
  • What channels are leading consumers to your website?
  • How many visits resulted in conversions?
  • How do you enhance your site’s speed?

While there is no doubt this information can be useful for any business owner, installing Google Analytics and getting it to work effectively for your company may not be as easy as it seems.

Fortunately, our free eBook, Google Analytics for Busy People can help you install Google Analytics quickly and easily helping you to measure the effectiveness of your online campaign. It will provide you with valuable information including:

  • How to install Google Analytics
  • How to set up your account
  • How to effectively track how your content is doing across various mediums
  • How to learn about your audience
  • How to understand and dissect the data you are provided
  • The different types of reports Google Analytics has available
  • How much of your traffic is resulting in conversions

Google Analytics is such an important tool, helping you to track the effectiveness of your online campaign, so that you can continue with strategies that are working and tweak ones that can use improvement. Google Analytics for Busy People provides an easy way for you to get this tool working for you, so that your company can effectively achieve its goals.

Download the free eBook today to start gaining valuable insights into your business's online presence! 

Download: Google Analytics for Busy People

Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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