Everybody loves stories of perseverance, innovation, and ingenuity where against all odds, the underdog prevails. One such tale that captures the essence of entrepreneurial spirit and strategic growth is L & D Mail Masters, Inc., Ironmark’s latest acquisition.

The Family-First Journey of L & D Mail Masters

In the business landscape of the 1980s, a business with a woman at the helm was a rarity. Yet, dissatisfied with her prior role as a customer service manager, Diane Fischer didn’t wait for a seat at the table. Instead, she built her own table with a lot of help from her family, literally. In 1986 she founded L & D Mail Masters with a $500 investment. With her daughter entering kindergarten, Diane could work from her basement using leased equipment from Pitney Bowes. Diane's vision was clear - to revolutionize direct mail services through technology and a deep commitment to client success. And if that meant her entire family had to help her stuff envelopes in the beginning, so be it.

Under Diane’s leadership, L & D Mail Masters quickly grew to leverage the latest technological advancements, including barcoding systems, to offer targeted, custom-designed direct marketing campaigns. Combining direct mail with interactive media channels, the company positioned itself as a leader in generating high response rates and creating a buzz around clients' brands.

Yet the road to success is never without its hurdles. Diane overcame numerous challenges, including personal tragedies, with unwavering determination. She’ll share personal details of her inspirational journey to becoming a successful woman-owned business in a later blog. But, spoiler alert, her resilience not only ensured the company's survival but propelled it to a staggering $20 million valuation with 80+ dedicated employees!

L & D's Culture and Community Impact

Beyond its business accomplishments, L & D Mail Masters has been a beacon of community service. Diane is passionate about empowering employees to give back. With over $2 million donated to charitable causes and a culture that champions local hiring and support for vocational students, the company has made a lasting impact. Employee-driven initiatives and a work environment filled with camaraderie underscore the company’s commitment to not only holistic growth but also lots of fun!

On a personal level, Diane has contributed her expertise to the BB&T Bank, the Louisville Southern Indiana Bridges Authority, the Health Enterprise Network of Louisville, and Indiana University Southeast. Through generous sponsorships, she's also extended her support to numerous non-profits.

The Ironmark Chapter

Ironmark and L & D Mail Masters share at least one important trait: because of rock-solid relationships with clients, both companies grew in ways that their founders had never imagined would be possible. L & D's excellence in impactful and secure commercial print and direct mail production, particularly within highly regulated industries, greatly impressed the Ironmark team. Recognizing their legacy and potential, Ironmark made the strategic decision to invite the company into its fold. The acquisition marks a pivotal moment for both companies, promising to elevate L & D's legacy while maintaining the core values and community spirit that were instrumental to its success.

Both companies share a commitment to innovation, client success, and community involvement. This acquisition not only diversifies Ironmark’s portfolio but also integrates L & D's direct marketing prowess and rich heritage to more effectively serve an array of industries, including franchises, medical practices, financial institutions, and insurance companies.

Continuing the Journey

Following the death of Diane’s beloved husband in 2022, the Fischer family decided that they were ready for a change. Passing the baton to Ironmark represents a well-deserved transition, allowing Diane to step into the next chapter of her life, knowing her "baby" is in good hands. It’s a merger not just of companies, but of visions, values, and aspirations. For her employees, this transition represents a chance to grow, to expand their expertise, and to continue to be part of a dynamic team that values their contributions to drive innovation and growth.

Diane’s leadership story serves as a testament to what passion, perseverance, and a desire to make a difference can achieve. In the spirit of continuity and stability, L & D’s core leadership team will continue to lead efforts, ensuring a seamless transition with no disruption to services. As Diane begins an exciting new chapter in her life, her legacy will live on in a combined and powerful new entity.

Ironmark's acquisition of L & D Mail Masters is more than a business transaction; it’s a joint leap towards fostering stronger communities and setting new standards in the marketing and direct mail industries. It illustrates the powerful outcomes when two companies that share a common ethos and vision for the future come together. This acquisition will bolster L & D’s relationships and secure direct mail products and services while offering clients a robust suite of new services that enhance the potential for innovation and impact.

In celebrating this new chapter, we're reminded of the impact thoughtful leadership and strategic growth can have on our businesses, communities, and even the lives of those we aim to serve. The future is indeed bright for Ironmark and L & D Mail Masters as they pioneer new horizons together!

Click below to read the full announcement on our dual acquisition.


Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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