Office printers are great for many of your everyday projects or business needs. But, if you have a large-scale project and want to make a lasting impression on your audience your standard inkjet or laser printer just won’t do the trick.

Imagine, showing up at an event or trade show with posters printed by substandard equipment! You’re probably sure to grab a lot of attention, but not the kind you want.

With that in mind, let’s take a look at why wide format printing (also known as large format printing) is the right choice for your large-scale, important print pieces and trade show banners.

Related: 8 Commercial Printing Terms You Need to Know

Wide Format Printing Is Excellent for Banners & Posters

Most standard printers allow you to print documents that are no wider than 8.5 inches and no longer than 14 inches. That’s fine for simple, smaller pieces, but it won’t help you print impactful, stunning visuals for your brand – especially since most posters and banners are between 18 and 100 inches wide.

That’s where large format printing comes in handy and makes a huge difference.

The Right Custom Banner MakeS Your Business Stand Out

While a hand-painted or A4 format poster might impress an artistic crowd, a wide format banner will showcase your professionalism. No one is going to squint at small, hand-made ads in a large hall filled with dozens of competitors promoting their products and services. The brands that get noticed leverage custom floor graphics, large event signage and flashy trade show pop-up banners. Prospects need to see your assets from a distance, so you stand out in a crowded field.

Ironmark recently printed custom wide format cornhole boards for a local brewery client.

Wide Format Printing Is Environmentally Friendly

Unlike other technologies, wide format printing uses UV and low-VOC inks to minimize environmental impact. It's a quality medium that conveys your message effectively and protects the environment at the same time.

Wide Format Banners Look Better Than Small-Scale Ones

An eye-catching, high-quality and creative banner is sure to generate a lot of buzz at any event. That’s because your graphics and company logo will appear clean and crisp, due to the high-resolution that large format printing requires. This also ensures your audience will easily read your message and understand your visuals.

Wide format products are also more engaging since they typically occupy more of your prospects’ eyesight. Make sure to include your contact details and a call to action on your large format banner to encourage prospects to look your business up and learn more about what you have to offer. 

  • Bonus tip: don’t hesitate to customize the company vehicle, too! Position your branded car or truck in front of the hall or in a visible spot in the parking lot -- prospects will already know your company before they walk into the event.


Wide format printing creates compelling materials that present and promote your business in a bold, professional manner. Don’t miss out on the opportunity to elevate brand awareness and attract potential customers at the next trade show or event.

Want to browse hundreds of large format trade show displays? Check out our display handbook to get the ball rolling.


If you need quality wide format printing take a look at our services and get in touch with our experts to discuss your needs. We’re here to help your company make an impact!

Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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