The value of event signage cannot be understated. Have you ever attended an event and had no idea if you were in the right place or how to get where you needed to be?

Signs attract attention, and the use of event signage has many benefits. Creative placement, like wall clings and floor signs can hold the right attention. Sign use can increase event attendance.

With Event Signage, Plan ahead

When placed in advance, strategically located promotional event signage triggers interest from the curious public. During events, having signs can generate confidence in attendees that the event is legitimate and credible.

Promote and engage with Event Signage

A true value of event signage is promotion. Everyone wants to promote their company or organization, right? Clever, professional, and creative signs can showcase logos and slogans, and result in better brand recognition. Upcoming events can be promoted with event signage, as well as highlighting other sponsors and advertisers that supported the event.


Sponsors must be kept happy! What is easier than engaging guests by asking them to tweet, chat, or like your organization or company on social media sites like Twitter and Facebook with event signage? Go even further by providing a hashtag for your event on these signs so attendees can share photos and experiences.

Direct with Event Signage

Event signs can be used also to direct visitors. Finding rooms, booths, sports fields, or even the bathroom can be a harrowing experience when you’re not familiar with a location and are pressed for time.

The visual cues of event signage can help you communicate with guests. Be sure to create signs for your next event to get all of these benefits, and improve the experience for your attendees.

We can assist with creative placements and layouts. Just ask! Our experts will gladly help you bring your next event to life.  

Let us help you define your image. Contact us today.

Written by Kate Harris

Kate Harris is a Digital Marketing Account Manager who ensures her client’s growth while exceeding their expectations. Since graduating from the University of Delaware’s Alfred Lerner School of Business & Economics in 2015, she has gained an array of marketing skills while working for major health institutions and financial firms before joining the Ironmark team in 2021. She applies her knowledge of market research, email marketing, marketing automation, social media, and keyword and SEO strategies every day in the digital strategies she puts in place for her clients at Ironmark. These strategies consistently lead to increased brand awareness, revenue growth, and customer satisfaction.

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