We all know that social media can be a powerful tool when it comes to digital marketing. But many of us just don’t know how to use this tool to its fullest advantage.

If you’re using social media to market your company, and you’re not getting the results you’re looking for, it’s possible that your social media might just completely suck! But never fear! Here are some things to look for in your social media posts so that you can make sure they are as effective as possible.

Amplify your Content Strategy

When posting on social media, include original content that will engage your readers. This will go beyond obvious marketing tactics. Brainstorm ideas of solutions to your customers’ problems. This is content that will truly interest your readers like advice that might be relevant to your industry. Share facts or statistic that gives them information they may not have had before.

If you want to get extra points, identify your three most valuable or ideal customers. Lay out attributes of each in a buyer persona format. What motivates them? What do they fear? What do they want out of life? What is their day-to-day like? Identifying buyer personas opens up a whole world of content that your ideal customers will be interested in. Remember to try and solve their problems with your content, rather than just sell your stuff to them.

Related: Why You Need a Social Media Schedule

Share Photos with a Twist

As users scroll through social media, they may not have time to read; but a photo will always catch their attention. Interesting photos can tell stories and are more likely to lead to sharing and interaction.

We always recommend a custom photo shoot, but if you don’t have the budget for that, engaging stock imagery can do the trick.

Again, extra points if you use an app like Canva to lay out your images and add text or an inspiring quote. Play with filters to draw more attention to your image. Also, be sure to familiarize yourself with the format of each social media platform as some photo shapes (i.e. rectangular vs. square) will work better than others.

Does Your Social Media Suck | Ironmark, Annapolis Junction, MD

Ask for Feedback

People love to give their opinions. Giving them this opportunity will not only let them express themselves, it will help them feel closer to the brand. Polls are a great way to get your users to give you input. And if you can ask a question and get comments, Facebook’s algorithm will note the engagement and boost your post organically.

If your company reviews positive, they can have the added benefit of making your company look good. Of course, negative reviews can work against your company in this capacity but knowing how to handle criticism well is an important part of building a brand.

In any case, it is important to remember that it is illegal to offer incentives for positive reviews. Just remind people you want to hear from them and hopefully they will respond in a positive manner!

Related: Time-Saving Social Media Marketing Techniques

Use Live Videos

Live videos are trending big time, and many platforms have features that allow companies to use this medium to communicate with their customers. This can provide a sense of intimacy and connection and can work as a valuable promotional tool.

Some businesses may feel their industry is not as geared to live video as others. However, with a bit of out of the box thinking, any company can come up with a clever way to market themselves in this format. Think of filming a Q & A session or a live event or performance that is happening at your location. You can also use live video to show customers new items you may have recently gotten in stock.


Get Social

Social media is a valuable tool for the marketing businesses, but it is necessary to use it properly to get the results you are looking for. If you think your social media sucks, you can try these methods to improve it, but to make sure you are doing everything you can to successfully market your company, you might want to bring in a professional.

Ironmark is more than a marketing company, we are a leader in integrated creative, print, marketing and logistics services. We will work with your company on various aspects of branding including web design, printed materials, web site, events displays….and they can definitely make sure your social media doesn’t suck! Get in touch with us today and get your social media to start working for you!

Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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