Success in business depends on the impressions you create, and for new customers first impressions matter. Your corporate apparel should speak to the values and quality of your organization, so it’s important to consider using branded apparel (such as Nike and Under Armour) for your corporate gear.

Selecting quality brands for your corporate apparel is a sure way of elevating your image when speaking with potential customers.  With a quality brand comes recognition. But that’s just where the benefits start.  So how else can using branded apparel elevate your company image?  

YOU ALIGN your corporate culture with HIGH QUALITY

Using brand name clothing for your business connects your corporate culture with the quality and trust one expects from an established brand name. In order to maintain a business identity that resonates across multiple areas, you need a consistent image that spans various platforms. Branded apparel gives a polished image of quality and class. From the design of the logo and color scheme to the clothing style itself, you are speaking to your corporate culture.

If your employees give a great first impression, customers will also expect your products and services to be of the same level. The mission and values of your business will resonate with your customers and employees as you carry out your daily activities. In a nutshell, a high-quality image equals high-quality products and services.

Related: 5 Promotional Gifts That Leave a Lasting Impression

It inspires interest in your company's products

You can inspire interest in your company’s products and services by dressing your team in great-looking branded gear. Unique clothing, hats, bags, shoes and other items will catch the eyes of your prospective customers. Capturing people’s attention can be the hardest part of the prospecting journey, so use this opportunity to discuss what your company has to offer.

Customers and employees who look good wearing your corporate apparel will have heads turning and tongues wagging. This, in turn, leads to questions and curiosity about your company and your overall brand. Don’t let their curiosity go to waste!

Elevate Your Branded Apparel with Brand Names - Ironmark, Annapolis Junction, MD

It helps you stand out from the competition

Just as you seek to differentiate your company’s products and services from the competition, your corporate apparel should also stand out from the crowd. Focus on what makes you different in the industry and communicate this through your apparel. For example: does your brand have an uncommon color scheme? Try getting shirts that match. Got a memorable tagline? Feature it boldly. Have a fun company culture? Dress your team in a wacky print – maybe plaid or spots.

When your competition sticks to known factors, you can gain a competitive edge by charting new waters with branded gear that makes a visual impact. Above all, quality always stands out, and customers will remember their interactions with your team based on the polished image your branded corporate apparel provides.

It leads to employee productivity & customer referrals

Attractive, brand name gear that your staff and customers actually WANT to wear will increase their positivity and their loyalty to you. Giving your employees branded apparel will help them feel valued and appreciated. They’ll also maintain a sense of belonging to the business, and they'll be more productive in their work. This effect rolls over to your customers, who become more likely to spread positive reviews about your image and apparel to their friends and family.

If you can combine an exceptional customer experience with unique and attractive branded apparel for your team, you can extend engagement with your customers that lasts beyond the transaction. You can also extend productivity among employees that goes beyond working hours.


The last word

In the end, it’s all about boosting brand awareness. It is fundamentally important to any business, and promoting your brand is easier when using brand name apparel.  The more often people are exposed to your quality corporate gear the more likely they are to remember your company, and the products and services you provide.

There are so many options when it comes to selecting branded clothing and accessories, so it can be tough to know where to start. If you need a jumping off point, contact us here at Ironmark!  Our promotions team will guide you through the process of selecting the perfect brand names for your next trade show, team-building activity or corporate event.

Written by John Lamon

Starting at Ironmark in 2020 as the Director of Business Development, John Lamon brings 35 years of industry experience helping customers maximize their brand and helping Ironmark's sales team to build success. John holds a Bachelor of Arts in Business from the University of Maryland and is passionate in trying to be the best at work, at play, and at home.

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