Need an expert opinion? We've got you covered!

Check out our interview with Jessica Wolverton, Ironmark's E-Commerce and web storefront expert. Hear her thoughts on who can benefit from an E-commerce portal, the best uses for a platform and more ... in just 90 seconds! Watch the whole video here:

Who can benefit from an e-commerce platform?

Everybody and everyone can benefit from an E-commerce platform. There are sites that might have one item, maybe a business card, or it could be an inventory item that only one person is ordering. Or it could be a storefront that has multiple products, could be 100's or 1000's that reaches nationwide with multiple users.

What is the best use of an e-commerce platform that you have seen?

Companies really come to us modernize their ordering processes. Usually they're ordering through faxes and its just a very clunky way, and this storefront really offers that to be more efficient in their ordering and order management, and touching all their users to keep the brand consistent. 

Related: How to Get Started with an E-Commerce Storefront
What are the top 4 benefits that an e-commerce platform can provide?

The four benefits that an E-commerce platform can provide: one being brand consistency. We are able to build templates, keeping the brand consistent throughout, whether its business cards to marketing materials, to all stationary products. Another one would be ease of ordering, platforms offer 24 hour access so users can access it at any time, and they also can view live proofs on the portal. Another benefit would be the administrative assistance: portals can provide user setups, product setups, so the companies no longer manage the portal - that burden has been taken off. Another benefit would be reporting: you can track users, product usage, anything that is done on the portal is 100% trackable.



Let's make that happen.

If you need a website storefront, you absolutely want Jessica on your side. When it comes to E-Commerce, she has the knowledge and the team to make your business goals a reality. Get in touch with Jessica today!

Written by Lynne Kingsley

Lynne Kingsley oversees the digital marketing client services team as well as the marketing strategy division for the company. Since joining the company in 2016, she has increased Ironmark’s digital presence by over 700%, establishing a new lead generation mechanism for the sales team. A certified inbound marketing professional and HubSpot agency partner, Kingsley has been helping companies transform their marketing function into fully diverse and streamlined growth engines since 2003. With agency and client-side work under her belt, Kingsley’s strategic experience spans both the B2B and B2C sectors. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University.
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