Nowadays, businesses have come up with unique and clever ways to effectively advertise, market, create a brand, and build a large following, but none are as personable and fun as die cut signage, merchandise, and marketing material. When you send your print job to be die cut instead of having a normal paper printed job, you will open up the windows of opportunity to popularize your product or service and engage your customers, old and new.

What is Die Cutting?

Die cut is unique because you can choose from a large selection of material to print your logo, image, or phrase on. Instead of being limited to just paper or cardstock, you can choose from many soft, pliable metals, cardboard, magnet sheets, rubber, and even fabrics. It goes beyond printing and becomes a way for you to create 3-D images for endless uses.


Make a Statement with Die Cutting

As a business owner or manager, you’re probably no stranger to finding innovative and efficient ways to market and advertise. It’s also likely that tools such as magnets, pens, cups, and shirts are nothing new to you. With die cut, you can create magnets, stickers, labels, and even miniature notepads that can be distributed. This method of printing will allow you to take your signage to a new level. One of the neatest possibilities is that you can potentially not only reach new customers, but you can also allow current ones to participate.

Why Die Cutting

There’s nothing better than being able to visually support your favorite brands, products, service providers, services, and businesses. For businesses, finding ways to allow customers to do that helps create an atmosphere of inclusion and care. If you can supply your customer base with stickers, magnets, and other stationery items, they will appreciate the gesture and you can reap the benefits of word of mouth and visual publicity your customers will generate. Additionally, these die cut materials will be fun and become a desired, trendy statement.


Brand names, catch phrases, and company images are all tools that increase your business’s popularity. However, when you create and distribute nifty gadgets, magnets, notepads, and stickers, people take notice. They want to know more about your business and the goods and services you offer. The die cut material you offer your customers will become as popular a household item as your image or catch phrase. Imagine your customers having a nonslip rubber jar opener sporting your company logo and image on it. These are the types of material customers appreciate receiving and that will increase popularity.


The Versatility of Die Cutting

Unlike with your company image or name, it won’t be difficult to change the base for whatever die cut job you need. For instance, you can have your company logo and or image printed or cut on varying material. You can create magnets in the shape of your business building, if it is unique, or in any shape that will correspond with the campaign you are involved in at the moment. These items can then serve a greater purpose, it will send the message that you support certain causes and efforts, and it will give your customers the chance to continue showing their loyalty.

When you think about advertising and marketing for your business, let Ironmark print all of your die cut material, signage, and merchandise. It is the most unique and effective way to include your customer base, extend your brand, and create more popularity for your product or service. The 3-D material, like rubber jar openers, magnets, uniquely shaped notepads, and window decals, are only the beginning of what you can create to distribute to customers.

Written by Kate Harris

Kate Harris is a Digital Marketing Account Manager who ensures her client’s growth while exceeding their expectations. Since graduating from the University of Delaware’s Alfred Lerner School of Business & Economics in 2015, she has gained an array of marketing skills while working for major health institutions and financial firms before joining the Ironmark team in 2021. She applies her knowledge of market research, email marketing, marketing automation, social media, and keyword and SEO strategies every day in the digital strategies she puts in place for her clients at Ironmark. These strategies consistently lead to increased brand awareness, revenue growth, and customer satisfaction.

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