As a society, we are always on a mission to make things easier. Simpler. More efficient. We live in a world where almost anything can be done with the press of a button which means there’s no reason all of your marketing and logistics needs cannot be handled under one roof. By partnering with a tech-enabled omni-channel solution provider, you save the hassle and the headaches of working with multiple vendors and present the benefit of an enhanced customer experience.
Omni-channel marketing is the seamless integration of various channels including branding, messaging, and online and offline touchpoints as consumers move down the sales funnel, enabling a consistent brand experience and an even more impactful customer experience.
While multi-channel and omni-channel are similar in intentions, omni-channel dives deeper into the customer experience. Multi-channel strategy allows consumers to become aware of your organization through print, online, and in-store marketing efforts. However, when consumers are in one of these channels, they are often unaware of the others, creating silos. Through omni-channel strategies, brands are accessible across channels and then go a step further, to ensure an integrated experience across each one. As consumers change devices, and visit online and offline platforms, messages are informed by prior encounters and transitions from one to the next seamlessly. Omni-channel communication and strategies enable an organization to focus on the customer journey and connect each channel.
If you’re getting your large format signs made in one place, your promotional products another place, and your digital marketing efforts handled by a separate agency - there is a likely chance that there will be inconsistencies and inefficiencies in your brand and in the processes.
An omni-channel approach offers:
If you’re interested in transforming your marketing strategy to omni-channel, Ironmark can help. We are a tech-enabled omni-channel marketing solution provider dedicated to streamlining marketing efforts from design to delivery. Ironmark offers a complete package of offerings ranging from creative design, digital marketing, offset, digital and large format print production, promotional products, and event design, to logistics, warehousing, and delivery. To get started on your omni-channel journey, contact Ironmark.