You’ve got to admit that going to the mailbox can be a bit exciting. You never know what is going to arrive. While our email inboxes pile up with a hundred or more messages each day, there are typically just a few pieces tucked into your mailbox. That’s why direct mail is so effective. We’re not used to getting as much mail, and there is power in the sensory satisfaction of receiving postcards, brochures, catalogs, letters, and more. Gallup tells us that 41% of adults look forward to receiving mail each day (not just the kids!).
Direct mail is a cost-effective way to get your target audience’s attention, provide a long-lasting message, and act as a call-to-action that can be easily tracked. Many studies are proclaiming its merits. For instance, when you compare the average direct mail response rate of 4.4% to the average email response rate of 0.12%, you’ll find there’s a 3,500% increase in responses with direct mail. These mailings also have a longer shelf-life since they’re kept in the household for an average of 17 to 20 days. Additionally, the U.S. Postal Service found that direct mail recipients bought 28% more items and spent 28% more money than people who didn’t receive that piece of direct mail. There’s no doubt that direct mail works. And when it’s designed to stand out, it works even better.
Related: 14 Direct Mail Ideas Your Boss Will Love.
There are many ways to create eye-popping, innovative direct mail pieces that help build your relationship with future and current customers and serve as another important touchpoint in your marketing campaign. Here are some of our favorite strategies to ensure that your direct mail design gets the attention and provides the leads it deserves:
This Smart car direct mail example was too irresistible to not open—and right on message for its tiny selling point.
AXA hoped to attract potential health insurance customers with this jump rope, which emphasized the importance of good health and served as an attractive and practical workout tool.
Land Rover gave prospects a Land Rover key that replaces the escape key on their computer. The key became a constant reminder of Land Rover’s “Escape the Everyday” messaging. It was also a great conversation piece.
Related: 8 Campaign-Crushing Direct Mail Blunders to Avoid.
There are as many ways to design direct mail pieces as there are campaigns to promote. We’ve been helping our clients create eye-popping, needle-moving direct mail success for decades. From design to shipment to digital marketing follow-up efforts, we have the direct mail know-how to help you create a campaign that delivers even more than your expectations. Reach out today to see how your direct mail campaigns can increase awareness, drive leads, and break out of the mailbox!