Whether you’re planning a battle, an important speech or dinner, preparation is key. The more you prep, the better you fare.
When it comes to printing 10,000 copies of a brochure or a bulletin that will speak to hundreds of thousands, preparation is THE KEY to getting your print project completed faster and easier.
So how do you make this happen? Here’s a short checklist:
Take a step back from your project and consider all of the different angles regarding materials types and specifications. You might ask:
Once you know exactly what you’re dealing with, you’ll be more prepared to hand it off to the printer. Some of these choices will require more time, so you’ll be able to plan for that as well.
It goes without saying that your work should be completely proofed ahead of time. Get it right the first time, and don’t rely on the printer for this! Then when the printer sends their own proof, pay careful attention to it since it’s your responsibility to sign off on everything to keep things rolling.
How do you know that your document is print-ready? It will be mistake-free, in a PDF format with the right trim and bleed areas, have high-quality images and feature accepted fonts. This will speed you right along.
There are two options for printers: digital and offset. Digital is the fastest and easiest way to print – it’s basically a larger version of your home printer. Offset printing uses plates and other production materials that add time and money to the project, but this can be a smart strategy for specific projects.
How you send the file also determines your turnaround time. Sending it digitally will speed it along, versus sticking it in snail mail. You’ll provide a digital file with all of the correct specifications, (see our Pre-Press Checklist blog for a quick cheat sheet) and the printer will fulfill it faster than they would mailed-in materials.
Many times a unique project with different paper types or sizes may not be readily in stock. Special finishes and extra processes take longer. So you’ll have to wait a little bit. If you go standard with paper and skip some of the finishes, you can get your printing done quicker and easier.
Some of the most time-consuming steps in the printing process are the sorting, packing and mailing. Most printers are experts at this, and they will take far less time than you will to distribute the final printed copies to your end users. You’ll save yourself massive amounts of time and headaches this way.
Phew. Now you’re ready to press “print.”
Got all that? If not, we can help! A lot goes into the preparation of a great print job. It’s an effort well worth it. But if you want another sous-chef to do some of the prep work, you know where to reach us.