An outdated website is like spinach in your teeth! Your first impression is incredibly important. The design, usability and content of your website speak volumes about your company's professionalism, attitude, and commitment. The modern customer is digital savvy, and your website is the first place they will land when they want to know who you are and what you stand for.
When your site looks neglected, don't expect potential customers to take a second look. If you want to create a good first impression, inspire visitors, and convert leads, you need to invest in a modern e-commerce store. Here are the top reasons to give your e-commerce site the refresh that it needs.
An e-commerce website should be modernized at least every three years. However, most companies take shortcuts by trying to bandage an old site instead of redesigning it. Unfortunately, even people who have little knowledge of websites can tell that your site isn't up to the current standards. When your site looks new, captivating, and easy to navigate, your chances of landing a customer increase.
The architecture of your site highly impacts user experience. You may realize that many people are coming to your site but few are taking any meaningful action. When your site loads slowly, isn't responsive, and has confusing features, it discourages visitors from taking further action. Recreating it with the latest technology will solve these issues.
Poorly crafted web content can seriously harm your e-commerce business. To increase traffic and conversions to your website, up your content game. Since search engine optimization has a high return on investment, make sure you design your content around SEO. Consider the actions below.
If you feel you have done everything right but your efforts are yet to bear fruit, it's time to reevaluate your strategy. Some of the new tactics you should start deploying include using a call-to-action, introducing incentives like free shipping, simplifying your checkout process, using reviews and testimonials, and displaying security badges on your site to build trust. Other actions you should consider include building brand awareness through social media sites, email marketing, and paid media.
E-commerce modernization is a huge undertaking that requires time and resources. You can use the extra time currently on your hands to refresh your site. Here are some essential tips that you should consider.
As an online merchant, your number one objective is to drive sales. To do that, your e-commerce store needs to be up-to-date. E-commerce modernization will help you connect with more people, convince prospects, solidify your customer base, and stave off competition.
If you are looking for ways to turn your website into a powerful sales machine, Ironmark has digital marketing specialists that can help you achieve your goals. Feel free to get in touch with us to discuss your online marketing needs!