Ironmark Blog

Apr 01, 2020

Striking the Right Tone During the COVID-19 Crisis (With Examples)

Posted by Lynne Kingsley
There’s a lot of doubt in the air. Everyone’s feeling it. People are petrified, nothing is certain, and we are standing in the unknown. This is why those of us in marketing ...
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Topics: Digital Marketing, Social Media Marketing, COVID-19

Jan 02, 2020

Interactive Content for Businesses - It Works

Posted by Chris McCready
Content is a critical aspect of digital marketing. Exceptional marketers realize the value of creating bonds with their consumers. While it is true that clicks and views ...
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Topics: Branding, Digital Marketing, Social Media Marketing

Sep 03, 2019

Social Media Interactions - Engaging Your Audience Online

Posted by Chris McCready
Social media is a powerful tool for brands. It gives them a chance to create an online personality and connect with customers. A great social media campaign is about more ...
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Topics: Digital Marketing, Social Media Marketing

Jun 11, 2019

What Social Media Platform Fits Your Business' Personality?

Posted by Lynne Kingsley
Social media - It’s what we, as a society, spend 11 hours on every day. We use it to watch, read, listen to, and interact with media. However, with almost every adult ...
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Topics: Digital Marketing, Social Media Marketing

Jun 06, 2019

6 Tips for Planning a Multi-Channel Campaign

Posted by Chris McCready
With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems. Even after mastering a marketing campaign for a ...
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Topics: Print Marketing, Digital Marketing, Social Media Marketing, Inbound Marketing

May 30, 2019

How to Run an Influencer Campaign

Posted by Lynne Kingsley
So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...
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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing