Ironmark Blog

Aug 02, 2019

How to Get Extremely Targeted with Your Direct Mail Campaign

Posted by Chris McCready
In marketing, the more personalized the campaign, the better. The average consumer wants to feel connected to their favorite brands and products. In fact, according to the ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Jul 10, 2019

What is the ROI of a High-Quality Print Piece

Posted by Lynne Kingsley
For years, companies have battled between quantity and quality in everything they do. From marketing and prints to employees and products, companies can never determine which ...
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Topics: Print Marketing, Trade Shows, ROI

Jul 08, 2019

Planning Pagination for Brochures, Booklets and Magazines

Posted by Reid Broendel
How will my print publication will look once it's finished? What is the story that will be told in the pages that flow one after another? How will the order and orientation ...
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Topics: Design, Print Marketing, Quick Tips

Jun 28, 2019

“Go Big or Go Home!” Large Format Printing Makes a Big Impact

Posted by Matt Marzullo
The front end of your business is one of the most important assets for marketing and client acquirement. From the smiles on your employees’ faces to the quality of your ...
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Topics: Print Marketing, Trade Shows

Jun 06, 2019

6 Tips for Planning a Multi-Channel Campaign

Posted by Chris McCready
With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems. Even after mastering a marketing campaign for a ...
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Topics: Print Marketing, Digital Marketing, Social Media Marketing, Inbound Marketing

Feb 28, 2019

Book Binding for Beginners: Stab Stitching

Posted by Matt Marzullo
As you flip through a booklet, pamphlet or magazine, you probably aren't thinking about how its pages and cover are held together, but for those in the industry, this is a ...
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Topics: Print Marketing