Ironmark Blog | Print Marketing (13)

How Much Does Direct Mail Cost?

Posted by Lynne Kingsley

Direct mail is the new clutter cutter. We’re now bombarded by so many emails and digital messages that mail is enjoying a big comeback. Its permanent, tactile nature makes it ...

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Topics: Direct Mail, Print Marketing

How to Track Your Print Campaign Performance

Posted by Lynne Kingsley

You need to track your print campaign performance. While digital marketing is a well-oiled machine when it comes to campaign tracking, many businesses fail to leverage that ...

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Topics: Print Marketing

Print Words to Know

Posted by Lynne Kingsley

The right word at the right time can open any door. When it comes to printing orders, using the right word is essential in showing that you know what you're talking about. ...

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Topics: Print Marketing, Quick Tips, Beginner Tips

Can I Print on This? Different Printing Materials and Their Uses

Posted by Lynne Kingsley

Printing is not one-size-fits-all. While you can randomly pick a printing substrate and slap a message on it, it doesn't mean you should. Different materials work better for ...

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Topics: Print Marketing, Promotional Products, Manufacturing

Is Your Marketing Department Overworked? Signs and Solutions

Posted by Lynne Kingsley

Most employers are looking to make their employees more productive and get more work done. However, in today's culture of "more" - more results, more work, and more hours - ...

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Topics: Print Marketing, Digital Marketing

How to Prepare Large Format Designs

Posted by Lynne Kingsley

As a print buyer or event planner, you know how important it is to produce stunning graphics for your events, offices, and clients. Ensuring that your materials, especially ...

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Topics: Print Marketing, Logistics