Ironmark Blog

Feb 05, 2021

Digital Printing Terminology and Facts

Posted by Lynne Kingsley
In digital printing, you’ll come across different terminology that’s associated with various aspects of printing. As a print buyer or marketer, you need to familiarize ...
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Topics: Print Marketing, Web-to-Print

Jan 18, 2021

Signage for Poles and Parking Lots

Posted by Reid Broendel
Your business is more than just a logo, product, or service - it's an entire experience. How you decide to promote your business will determine how consumers will interact ...
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Topics: Branding, Print Marketing, large format

Dec 17, 2020

4 Brochure Binding Types

Posted by Reid Broendel
A brochure is more than just its message, and its binding is not just a fastener that holds it together. The appearance of your brochure, and the choice you make for binding, ...
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Topics: Print Marketing, Quick Tips

Nov 17, 2020

Wide-Format Products to Make Your Franchise Shine

Posted by Chris McCready
When you want people to really notice your multi-location brand, it helps to go big - sometimes really big - with wide-format printing. A high-quality display graphic, ...
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Topics: Print Marketing, Wide Format

Nov 03, 2020

Direct Mail: Stronger Than Ever in the Digital Age

Posted by Lynne Kingsley
"The reports of my death are greatly exaggerated." - Mark Twain ...and direct mail. Direct mail will be a marketer's secret weapon in 2021 and a strategic differentiator in a ...
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Topics: Print Marketing

Oct 29, 2020

What Marketers Can Learn from Political Direct Mail

Posted by Reid Broendel
In the era of fake news, political campaigns rely on direct mail to get their message out to millions of voters, and they spend a lot. Direct mail may not be a new tool, but ...
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Topics: Print Marketing