Ironmark Blog (74)

Case Study: Senior Helpers' Brand Management

Posted by Lynne Kingsley

Keeping Brand Consistency Up and Costs Down When Ironmark first partnered with Baltimore caregiving service start-up Senior Helpers® back in 2007, fifteen locations dotted ...

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Topics: Case Study, Image Nation, eCommerce, Multi-Unit Marketing

Lessons Learned: Four Decades as a DC Ad Man

Posted by Lynne Kingsley

An Interview With Dan Rosenthal Dan Rosenthal is an independent marketing professional with over four decades of experience. He’s won two first-place Clio Awards, three ...

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Topics: Image Nation

30 Tweetable Facts for Autism Awareness Month

Posted by Lynne Kingsley

April is National Autism Awareness Month. Let’s all help the Autism Society promote inclusion and acceptance, and assure each person living with autism the highest possible ...

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Topics: Social Media Marketing

Your New Co-Worker is a Bot | AI for Facebook CS

Posted by Lynne Kingsley

Nowadays, with the rapid growth of technology, artificial intelligence (AI) has become an essential part of the marketing industry. The question you may be asking yourself ...

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Topics: Digital Marketing, Social Media Marketing

Case Study: HRCI's Flawless 40th Anniversary Event

Posted by Lynne Kingsley

It was the one of the biggest challenges in Shawna Haggerty’s event-planning career -- her organization’s 40th Anniversary. The venue? The National Portrait Gallery in ...

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Topics: Event Management, Case Study, Image Nation

Manufacturer’s Guide: Creating Your First Buyer Personas

Posted by Lynne Kingsley

The digital space may feel like an endless resource, but you need to play your cards right to become profitable. Successful manufacturing businesses put themselves in their ...

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Topics: Inbound Marketing, Manufacturing