Ironmark Blog

Feb 10, 2017

HOW TO CREATE SPONSORSHIP PACKETS THAT SELL THEMSELVES

Posted by Kate Harris
Event sponsorship is one of the most untapped marketing channels in the U.S. Done well, it offers a significant and unmistakable opportunity for businesses to achieve a host ...
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Topics: Print Marketing

Feb 07, 2017

5 PROMOTIONAL GIFTS THAT LEAVE A LASTING IMPRESSION

Posted by Kate Harris
There are literally thousands of different promotional items available. They range from traditional wall and desk calendars to more personalized products like mugs and ...
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Topics: Promotional Products

Feb 03, 2017

Which Boosts My Site Rank: SEO Rich vs. Unique Content?

Posted by Kate Harris
Search engine algorithms (SEO) frequently change.  Just when you think you’ve nailed it, Google updates the algorithm that can totally change previously set SEO plans. With ...
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Topics: Digital Marketing

Jan 27, 2017

8 Campaign-Crushing Direct Mail Blunders to Avoid

Posted by Lynne Kingsley
A direct mail campaign can result in a lot of sales if it is carried out in a proper manner – or it can be an expensive flop if things go wrong.  Here are common mistakes ...
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Topics: Direct Mail, Print Marketing

Jan 24, 2017

Hottest Promotional Product Trends of 2017

Posted by Lynne Kingsley
The hottest promotional product trends usually show what customers are most interested in at the moment, so they're always worth checking out. Now, before you do any of ...
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Topics: Promotional Products

Jan 16, 2017

The value of event signage

Posted by Kate Harris
The value of event signage cannot be understated. Have you ever attended an event and had no idea if you were in the right place or how to get where you needed to be?...
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Topics: Logistics, Event Management