Ironmark Blog

Apr 03, 2019

How to Choose a Designer Whose Style Matches Yours

Posted by Chris McCready
Picture this: You are about to get married, and you hire a designer to make a dress or tux for the special day. You’re a pretty traditional guy or gal, so you’re surprised ...
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Topics: Design, Creative

Mar 28, 2019

Keeping Your Multiple Locations’ Branded Marketing Materials Consistent

Posted by Lynne Kingsley
Imagine using a different name everywhere you go. The people at the post office think you’re Joe, while the bank staff thinks your name is Pete. When you go to your favorite ...
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Topics: eCommerce, Multi-Unit Marketing

Mar 26, 2019

Write Like a Creative: Copywriting for Beginners

Posted by Lynne Kingsley
On the surface, copywriting sure looks easy. Coming up with a jingle like “Plop plop, fizz fizz, oh what a relief it is,” can’t be that difficult, right?...
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Topics: Digital Marketing

Mar 21, 2019

How to Prepare for a Brand Refresh

Posted by Lynne Kingsley
It’s difficult to admit, but you’ve fallen out of love. Your brand used to give you butterflies in your stomach, but now, you’re wondering if you’d be better off as friends....
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Topics: Design, Branding, Creative

Mar 15, 2019

How Instagram Hashtags Work for Business

Posted by Chris McCready
So you’ve heard of Instagram, but did you know you can leverage it for your business? It’s all in the hashtags. But if you’re not quite sure how that whole hashtag thing ...
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Topics: Social Media Marketing

Mar 14, 2019

The 12 Sales Email Templates You Absolutely Need

Posted by Lynne Kingsley
Drumming up business for your company can be challenging. Sending an email can be a great first point of contact for prospective connections, but in a world full of spam, how ...
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Topics: Templates, Sales