Ironmark Blog

Jun 11, 2019

What Social Media Platform Fits Your Business' Personality?

Posted by Lynne Kingsley
Social media - It’s what we, as a society, spend 11 hours on every day. We use it to watch, read, listen to, and interact with media. However, with almost every adult ...
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Topics: Digital Marketing, Social Media Marketing

Jun 06, 2019

6 Tips for Planning a Multi-Channel Campaign

Posted by Chris McCready
With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems. Even after mastering a marketing campaign for a ...
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Topics: Print Marketing, Digital Marketing, Social Media Marketing, Inbound Marketing

May 30, 2019

How to Run an Influencer Campaign

Posted by Lynne Kingsley
So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...
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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing

May 23, 2019

Basic Tips to Maximize Your Google Ads Budget

Posted by Chris McCready
As a marketer, it’s no doubt that you know how important Google Ads can be for promotion and marketing of your services or products. However, creating a Google Ads strategy ...
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Topics: Digital Marketing

May 21, 2019

How to Leverage Branded Hashtags to Elevate Your Business

Posted by Lynne Kingsley
Oftentimes, social media can feel more like a puzzle than a tool. As a marketers, we know exactly how powerful social media (especially Instagram and Twitter) can be for our ...
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Topics: Digital Marketing, Social Media Marketing

May 16, 2019

Flywheel vs Funnel: Which Method Works For Your Marketing?

Posted by Lynne Kingsley
For years, inbound marketing was often thought of as a funnel. ‘Top of the funnel’ made up the vast majority of site viewers and marketing and, as the funnel became more and ...
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Topics: Digital Marketing, Sales