Don't let social distancing put a chokehold on your career path! While many marketing professionals are capable of working from home, at least to some extent, the COVID-19 pandemic has put many of our professional goals on hold. If you're experiencing reduced hours, a layoff, or a lot of extra downtime to fill, make this an opportunity to excel by earning online marketing certificates from home.
We've put together a list of online marketing certificates you can work on while isolated. Check out these low-cost and no-cost online certifications.
HubSpot - Free Inbound Marketing and Content Marketing Certifications
HubSpot is highly regarded by online marketers. Consider taking advantage of their free online marketing certifications, such as the following:
These are outstanding classes that you'll use every day during your career as a marketing professional. They'll cover SEO basics such as content, link popularity, and link management, and help you create meaningful content that will attract the right customers to your webpages and blogs.
Copyblogger Online Marketing Course - Zero Cost eBooks and emails
Copyblogger's online marketing course is completely free. It consists of 16 eBooks and 20 emails for you to study. While it's an excellent starting point to build your online marketing skills, we should point out that the content was developed in 2014, and there have been several changes to Google's search requirements since then.
To put it another way, it's a great class to build your online marketing foundation, but shouldn't be your only course. Follow up with Google Ads and Google Analytics classes at no charge.
Google Analytics Academy - It's Free
Analytics Academy is a no-cost resource that focuses on understanding website performance tracking and metrics with Google Analytics. The courses range from beginner to advanced levels and are mostly video content.
Once you've completed these free online marketing certifications, you might be interested in some very low-cost learning opportunities too. We've provided some here.
Affordable Marketing Certificates
These marketing certificates aren't entirely free, but they're quite affordable and have outstanding reputations in the industry.
LinkedIn Learning - Online Marketing Courses
LinkedIn provides a well-known platform to earn online marketing certificates. Their most popular classes include:
The first month of LinkedIn courses is completely free. After that it's $29.99 a month or $19.99 monthly if you sign up for a whole year of unlimited learning.
Learn@Forbes - Marketing Essentials - 18 Hours for $199.00
Forbes is a highly-esteemed resource in business and marketing. Per their website, this course is "Designed for professionals of every age and experience level, [this] marketing program and certificate immerses you in the critical functions and strategies of today's marketers, giving you a holistic understanding of the industry and a foundation of expertise on which to build your career."
- Strategic Marketing
- Social Media Marketing
- Personal Branding
- An Analysis of Tesla's Strategy, Marketing & Financials
Ultimately, if you're looking to move forward in your organization, or build on your already-respectable resume, consider earning some online marketing certificates while you're isolating during the COVID-19 pandemic. You'll impress your superiors, "wow" your customers, and build on the skill sets employers crave during these interesting times.
At Ironmark, marketing in print and online is our specialty. Reach out to us if you need a professional marketing team on your side during these unusual times. Have you finished other free (or nearly free) online marketing classes? We'd love to hear about them. Leave a comment below!