In both good economic times and bad, saving money is one of the biggest challenges your multi-location business faces. You always have to keep an eye on your overhead expenses - like your marketing - while at the same time, not affecting quality, service, or of course, sales.
It’s a delicate and difficult balancing act. But it doesn’t have to be. With a Web-to-Print solution, you can control, plan, and reduce your operational costs. And - even better - it can help you build your business without sacrificing what sets you apart from your competition.
Why Costs Go Out of Control
Do any of these scenarios sound just a bit familiar?
- Your marketing team is bombarded by one-off creative requests instead of marketing campaigns.
- Your sales team struggles to personalize their materials with details for their audience.
- Your franchisees go rogue, creating their own marketing materials (that are neither brand-compliant nor approved by your legal department) on the fly.
- Your marketing campaign assets are scattered across numerous shared drives - or at least you think they are - but they’re not organized or managed.
- Your print budget is exploding because you’re ordering materials from different vendors, some of which may require more turnaround time, aren’t in stock due to a special requirement, or charge you setup fees that cost an arm and a leg.
- Your printed documents are sitting on shelves collecting dust because they’re outdated or no longer aligned with your brand.
What do all of these situations have in common? They cost you money.
PUT YOUR MONEY IN THE RIGHT PLACE WITH WEB-TO-PRINT
A user-friendly Web-to-Print portal solves all of these problems and more. Using this cloud-based marketing platform, your team and your franchisee locations will be able to more easily access, customize, create, and order sales and marketing materials with a unified brand consistency.
SAVE MONEY WITH TEMPLATES
With a variety of dynamic templates for your stakeholders to choose from in your Web-to-Print system, you lock down important branding elements. This eliminates design duplication (and errors) that occur with no central control, and reduces the heavy demands on your design staff.
At the same time, they can customize certain details. Because personalized and customized materials are more relevant, they have greater impact, which improves their ROI over more generic assets.
SAVE MONEY WITH BRAND CONSISTENCY
Web-to-Print puts you in control of your brand. Only the latest company colors, logos, etc. are universally accessible, so no more creating headaches by using old assets or from looking for the latest and greatest brand-compliant assets. This also keeps your legal team happy.
SAVE MONEY WITH INVENTORY MANAGEMENT
Your branding and marketing assets - whether digital or printed - work better for you when they are consolidated and available in one Web-to-Print storefront. A single, seamless, easy-to-use solution with the proper levels of access for your employees and franchisees means that there’s no learning curve to bend, and no fumbling around to figure out how to find what they need. Physical materials can be ordered, reordered, or replaced as needed, eliminating outdated warehoused items.
A streamlined supply chain reduces the number of touchpoints or obstacles during production and fulfillment. This results in faster turnaround of requests, approvals, and quicker time to market. Franchisees and the franchisor can finally operate from the same same page, with no bottlenecks and lower labor costs.
INVEST IN THE FUTURE
With a Web-to-Print storefront in place, you’re also making an investment in your future, as well as the future of your company and its brand. How?
Using digital asset management analytics, you can actually make better decisions about how to use your branding materials. A good data reporting system helps you come up with insights on:
- What assets work best.
- Who uses them.
- How often they’re downloaded or customized.
- How they’re performing
You’ll be able to design more effective strategies based on actual data about what assets work - and what assets don’t - for any member of your sales and marketing teams, or your locations. Armed with that data, you can adapt, test, or repurpose assets across channels or locations.
Here at Ironmark, we’ve helped many franchisors and multi-unit marketing teams with a Web-to-Print solution that expands their capabilities while offering warehousing, fulfillment, and marketing tools that save money.