Ironmark Blog

Jul 23, 2020

The Power of Aligning Your Marketing and Sales Teams

Posted by Lynne Kingsley
By their very nature, sales and marketing people are like oil and water. Sales people can talk fast, go with the flow, and are ready for any curveball. Marketing people are ...
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Topics: Inbound Marketing, Sales

Dec 18, 2019

Customer Experience And Why It Is Important for Your Business

Posted by Lynne Kingsley
When was the last time you had a great experience with a business?  Maybe you walked into a store and the salesperson knew your name, or answered your questions honestly, or ...
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Topics: Quick Tips, Digital Marketing, Inbound Marketing, Sales

Sep 09, 2019

What Your Printer Needs for a Quote

Posted by Lynne Kingsley
With any print project, there is a budget in mind. It’s essential to get quotes from reputable printers, which you can then compare. The right quote and creative print team ...
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Topics: Print Marketing, Logistics, Sales

May 16, 2019

Flywheel vs Funnel: Which Method Works For Your Marketing?

Posted by Lynne Kingsley
For years, inbound marketing was often thought of as a funnel. ‘Top of the funnel’ made up the vast majority of site viewers and marketing and, as the funnel became more and ...
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Topics: Digital Marketing, Sales

May 08, 2019

Are You Maximizing the Lead Generation Power of LinkedIn?

Posted by Lynne Kingsley
Social media marketing is the way of the future for gaining connections and pre-qualified leads. But for many, social media marketing begins—and ends—with Facebook, Instagram ...
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Topics: Digital Marketing, Social Media Marketing, Sales

Mar 14, 2019

The 12 Sales Email Templates You Absolutely Need

Posted by Lynne Kingsley
Drumming up business for your company can be challenging. Sending an email can be a great first point of contact for prospective connections, but in a world full of spam, how ...
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Topics: Templates, Sales