Ironmark Blog | ROI

How to Measure ROI on Your SEO

Posted by Samantha Philipson

"There's no such thing as bad publicity." That may be, but at the end of the day, we know that the bottom line (specifically new revenue generated) is our utmost goal with ...

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Topics: SEO, ROI, Inbound Marketing

3 Ways Print Will Bring Awareness to Your Brand

Posted by Samantha Pace

Print should be your new best friend. It only brings your marketing efforts to a new level in creating everlasting impressions on your audiences. There have been some ...

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Topics: Print Marketing, ROI

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley

In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...

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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

The 7 Best Ways to Analyze Digital Marketing Data

Posted by Reid Broendel

[Updated for 2021] As a marketer, analyzing digital marketing data is the best way to see whether or not your digital marketing tactics are working and where you can improve. ...

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Topics: Digital Marketing, ROI

What is the ROI of a High Quality Print Piece

Posted by Lynne Kingsley

For years, companies have battled between quantity and quality in everything they do. From marketing and prints, to employees and products, companies can never determine ...

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Topics: Print Marketing, Trade Shows, ROI

How SMART Goal Setting Can Revolutionize Your Business Goals

Posted by Katina Charles

You’ve probably set goals before, but are you sure they’re the right goals? Are they just for show, or are they actually going to help your business succeed? If you’re ...

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Topics: Beginner Tips, ROI