Ironmark Blog

Aug 19, 2019

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...
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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

Jul 15, 2019

The 6 Best Ways to Analyze Digital Marketing Data

Posted by Reid Broendel
As a marketer, analyzing digital marketing data is the best way to see whether or not your digital marketing tactics are working and where you can improve . ...
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Topics: Digital Marketing, ROI

Jul 10, 2019

What is the ROI of a High Quality Print Piece

Posted by Lynne Kingsley
For years, companies have battled between quantity and quality in everything they do. From marketing and prints, to employees and products, companies can never determine ...
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Topics: Print Marketing, Trade Shows, ROI

Jun 20, 2017

How SMART Goal Setting Can Revolutionize Your Business Goals

Posted by Katina Charles
You’ve probably set goals before, but are you sure they’re the right goals? Are they just for show, or are they actually going to help your business succeed? If you’re ...
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Topics: Beginner Tips, ROI

Mar 13, 2017

The ROI Guide: Exhibiting at Trade Shows

Posted by Lynne Kingsley
The ROI benefits of exhibiting at trade shows are not always obvious. Though trillions of business deals are struck on the expo hall each year, the costs of exhibiting – with ...
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Topics: Event Management, Trade Shows, ROI