Ironmark Blog

Jul 20, 2022

6 Ways To Say No To an Unreasonable Customer Request

Posted by Matt Marzullo
Dealing with rigid or unreasonable customers and their requests can be a nightmare. Even though it may be difficult to deal with customers at times, it’s important that you ...
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Topics: Quick Tips

Jul 19, 2022

Prove ROI and ROAS with These 12 Digital Marketing KPIs

Posted by Chris McCready
Proving return on investment (ROI) and return on advertising spend (ROAS) is the holy grail for marketers. Many of us remember the days where we were all making our best ...
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Topics: Quick Tips, Digital Marketing, Reporting and Tracking

Jun 23, 2022

14 Ways to Up Your Event Game with Networking Best Practices

Posted by John Lamon
You can feel a shift when it happens—those magical event moments where everything falls into place and the attendees just gel. It’s like reaching a state of flow, when the ...
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Topics: Quick Tips, Trade Shows, Professional Networking

May 25, 2022

The 31 Best Conference Gift & Swag Ideas for 2022

Posted by John Lamon
After a brief hiatus, conferences are back in full swing—and with them the swag and gifts that make them so much fun to attend (in addition to the valuable networking ...
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Topics: Quick Tips, Promotional Products, Trade Shows, Product Placement

May 18, 2022

How to Design for Accessibility: 13 Tips & Tricks to Use

Posted by Steve Norwood
Good design is created to be inclusive of all people’s abilities, and communicates ideas as clearly, helpfully, and as effectively as possible. When it comes to the concept ...
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Topics: Design, Print Marketing, Quick Tips, Creative

May 12, 2022

Alternatives to Remittance Envelopes

Posted by Scott Kravitz
As if the supply chain issues affecting paper weren’t already frustrating enough, they’ve managed to creep into every project, from brochures to direct mail, to business ...
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Topics: Direct Mail, Print Marketing, Quick Tips