Ironmark Blog

May 02, 2023

Boosting the Impact of Your One-Person Marketing Team with an Agency Partner

Posted by Lynne Kingsley
The one-person marketing department is the role-model of motivation, skill, and sheer determination. We know that being a solo marketer is a huge responsibility, as it ...
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Topics: Quick Tips, ROI, Inbound Marketing, Multi-Unit Marketing, Reporting and Tracking

Apr 07, 2023

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark
When considering how to integrate digital and print marketing, focus on a strategy that capitalizes on the unique advantages of each medium, while creating synergy across all ...
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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

Dec 30, 2022

How to Update Your Marketing Scorecard for 2023

Posted by Lynne Kingsley
[Updated for 2023] What if you could see how your campaigns are doing to ensure you're meeting your KPIs (key performance indicators)? What if there was a way to instantly ...
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Topics: Quick Tips, Digital Marketing

Nov 28, 2022

Best Fonts for Digital Media

Posted by Steve Norwood
It’s a big task - finding the right font for your website, social media graphics, email campaigns, and any other digital assets you create. When choosing the best fonts for ...
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Topics: Design, Quick Tips, Digital Marketing

Nov 23, 2022

What is a Dieline in Packaging Design?

Posted by Hillary Reilly
If you’ve ever tried constructing a 3D object using a 2D drawing, you recognize that there is some skill involved. It can be difficult to fully visualize the finished product ...
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Topics: Print Marketing, Quick Tips, Printing Specialist

Nov 14, 2022

Should I Start a Magazine for My Business?

Posted by Scott Kravitz
There is power in print. There is even more power in print when you create around your brand. A magazine, printed or digital, is an opportunity for you to create the ...
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Topics: Print Marketing, Quick Tips, Printing Specialist