Ironmark Blog

May 12, 2022

Alternatives to Remittance Envelopes

Posted by Scott Kravitz
As if the supply chain issues affecting paper weren’t already frustrating enough, they’ve managed to creep into every project, from brochures to direct mail, to business ...
Read Article

Topics: Direct Mail, Print Marketing, Quick Tips

Apr 28, 2022

FAQs for Direct Mail: Optimize Your Campaign

Posted by Scott Kravitz
We live in a time of digital clutter, and since many marketers have migrated to email and online advertising, mail is now a rarer delight to receive. Direct mail pays off, ...
Read Article

Topics: Direct Mail, Print Marketing, Quick Tips

Apr 19, 2022

CMYK vs RGB | What's the Difference & When to Use Them

Posted by Lynne Kingsley
Which color model works best? In a nutshell, CMYK works best for printed materials such as flyers, brochures and signage. It stands for Cyan, Magenta, Yellow and Black, which ...
Read Article

Topics: Design, Print Marketing, Color Theory

Apr 12, 2022

Advantages of Direct Printing vs. Dye Sublimation

Posted by Chris Marzullo
Digital printing has taken the printing game to new heights, making it possible to accomplish printing magic on different materials. Direct print and dye sublimation are two ...
Read Article

Topics: Print Marketing, Wide Format

Mar 09, 2022

Bleed & Crop Marks? This Is What They Mean in Print

Posted by Garner Leidy
Print marks are details that are added to files. In fact, there are multiple ways to add print marks. For example, Adobe Print, Illustrator, Photoshop, and Acrobat are all ...
Read Article

Topics: Print Marketing

Feb 22, 2022

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
Design and copy are the two pillars that form all high-quality, consistent marketing, and as the proverbial yin and yang of the marketing world, you can’t have one without ...
Read Article

Topics: Design, Print Marketing, Digital Marketing, Creative