Ironmark Blog | Print Marketing (15)

Print and Digital Two-Pronged Marketing Tactics

Posted by Lynne Kingsley

Print and digital advertising are two of the most effective forms of marketing techniques that can be used to reach different demographic groups. In trying to decide which ...

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Topics: Print Marketing, Digital Marketing

Possibilities of Print: Substrate Varieties

Posted by Lynne Kingsley

Substrates have adapted to digital presses through the use of various resources that ensure compatibility. Substrates have evolved to meet specific printing demands, making ...

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Topics: Print Marketing, Promotional Products, Manufacturing

What Your Printer Needs for a Quote

Posted by Lynne Kingsley

With any print project, there is a budget in mind. It’s essential to get quotes from reputable printers, which you can then compare. The right quote and creative print team ...

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Topics: Print Marketing, Logistics, Sales

90-Second Spotlight: Pre-Press

Posted by Lynne Kingsley

Looking for an expert opinion? You’re in the right place!...

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Topics: Insider, Print Marketing, Quick Tips

How to Design for Direct Mail Print Pieces

Posted by Lynne Kingsley

In marketing, keeping your audience engaged is the name of the game. Although digital marketing is a big part of the battle, another important component is print pieces, ...

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Topics: Direct Mail, Print Marketing

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley

In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...

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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI