Ironmark Blog

Aug 22, 2019

How to Design for Direct Mail Print Pieces

Posted by Samantha Philipson
In marketing, keeping your audience engaged is the name of the game. Although digital marketing is a big part of the battle, another important component is print pieces, ...
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Topics: Direct Mail, Print Marketing

Aug 19, 2019

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...
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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

Aug 02, 2019

How to Get Extremely Targeted with Your Direct Mail Campaign

Posted by Chris McCready
In marketing, the more personalized the campaign, the better. The average consumer wants to feel connected to their favorite brands and products. In fact, according to the ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Jul 25, 2019

Setting Up Variable Data Printing for Personalization Perfection

Posted by Garner Leidy
When it comes to printing, design, and data as a business, consistency and personalization are key. Imagine receiving two cards from two different companies for the holidays. ...
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Topics: Direct Mail, Print Marketing

Jul 18, 2019

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
It’s a question as old as time—or, at least, as old as modern industry. Design and copy are the two pillars that form all high-quality, consistent marketing and, as the ...
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Topics: Design, Print Marketing, Digital Marketing, Creative

Jul 10, 2019

What is the ROI of a High Quality Print Piece

Posted by Lynne Kingsley
For years, companies have battled between quantity and quality in everything they do. From marketing and prints, to employees and products, companies can never determine ...
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Topics: Print Marketing, Trade Shows, ROI