Ironmark Blog

Jan 12, 2018

How to Choose Paper Stock for Your Next Print Job

Posted by Lynne Kingsley
Choosing paper stock can be difficult. Let's rephrase that: selecting the right paper stock is difficult. If you're not an expert it’s hard to know where to start....
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Topics: Print Marketing

Jan 05, 2018

CMYK vs RGB | What's the Difference & When to Use Them

Posted by Lynne Kingsley
Essentially, CMYK works best for printed materials such as flyers, brochures and signage, while RGB performs best for anything that goes online, like websites, digital ...
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Topics: Design, Print Marketing

Dec 15, 2017

What Is Variable Data Printing, and Why Do You Need It?

Posted by Lynne Kingsley
Simply put, variable data printing (or VDP) is a digital printing technique that changes certain elements, such as text, graphics, images, and so on for each print....
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Topics: Print Marketing

Nov 03, 2017

Ironmark Leads Print Industry Conversion from Analog to Digital

Posted by Lynne Kingsley
Though “Amazonification” scares most industries – and rightfully so – the print industry has been taking notes and learning from the retail and publishing giant. If low ...
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Topics: Print Marketing, Ironmark News, Industry News

Oct 02, 2017

6 Unique Paper Types Your Marketing Craves!

Posted by Rachael Sanders
In the modern world of digital marketing, paper products are often overlooked, despite the fact that direct mail marketing, flyers, and other paper marketing materials are ...
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Topics: Print Marketing

Aug 11, 2017

Amp Up your Signage Design with 7 Cool Large Format Ideas

Posted by Lynne Kingsley
Calling all sign creative-types who want to make an impact with signage design – consider your large format substrates!  ...
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Topics: Print Marketing, Event Management