Ironmark Blog | Multi-Unit Marketing

Corporate Branding: What to Do When Franchisees Go Rogue

Posted by Juliet Hulse

Franchisees going off-script with corporate branding guidelines can make your entire brand vulnerable. Your franchise is built off of customer expectations....

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Topics: Branding, Retail Sales, Multi-Unit Marketing, Web-to-Print

DIY 24/7/365 Convenience With Web-to-Print

Posted by Chris McCready

Quick - what one thing would help you do your job easier? For some people, it’s having the right tools. For others, it’s being able to have some control over their work. And ...

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Topics: eCommerce, Multi-Unit Marketing, Web-to-Print

Establish Brand Consistency the Easy Way

Posted by Juliet Hulse

Few things are as vital to the success of your multi-unit company as your brand. But what if you’re not sure what your brand is? Or even worse, your customers aren’t?...

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Topics: Print Marketing, eCommerce, Multi-Unit Marketing

Streamlining Your Franchisee Branding with Web-to-Print

Posted by Lynne Kingsley

Do you ever feel like pulling your hair out because you have so little time to handle all of your company’s branding issues?...

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Topics: eCommerce, Multi-Unit Marketing

Keeping Your Multiple Locations’ Branded Marketing Materials Consistent

Posted by Lynne Kingsley

Imagine using a different name everywhere you go. The people at the post office think you’re Joe, while the bank staff thinks your name is Pete. When you go to your favorite ...

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Topics: eCommerce, Multi-Unit Marketing

Case Study: Senior Helpers' Brand Management

Posted by Lynne Kingsley

Keeping Brand Consistency Up and Costs Down When Ironmark first partnered with Baltimore caregiving service start-up Senior Helpers® back in 2007, fifteen locations dotted ...

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Topics: Case Study, Image Nation, eCommerce, Multi-Unit Marketing