Ironmark Blog

Nov 01, 2019

Implementing Lead Generation Strategies That Work

Posted by Lynne Kingsley
Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and clients. The lead generation process is ...
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Topics: Digital Marketing, Inbound Marketing

Jun 06, 2019

6 Tips for Planning a Multi-Channel Campaign

Posted by Chris McCready
With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems. Even after mastering a marketing campaign for a ...
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Topics: Print Marketing, Digital Marketing, Social Media Marketing, Inbound Marketing

May 30, 2019

How to Run an Influencer Campaign

Posted by Lynne Kingsley
So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...
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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing

Nov 28, 2018

Why Buyer Personas Are a Marketing Must-Have

Posted by Lynne Kingsley
First, ask yourself this question: How can you create an engaging content strategy if you’re not sure who you’re creating content for?...
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Topics: Digital Marketing, Inbound Marketing

Nov 21, 2018

What is Inbound Marketing and How Does it Work?

Posted by Lynne Kingsley
Long story short? Inbound marketing lets customers find you, not the other way around....
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Topics: Digital Marketing, Inbound Marketing

Jul 06, 2018

Restaurant PPC Campaigns: The Complete Guide

Posted by Lynne Kingsley
Why try a pay-per-click, or PPC campaign?...
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Topics: Digital Marketing, Inbound Marketing